Hello and welcome to the internet's most detailed breakdown of the Wealthy Affiliate program. We'll be going through every single module. By the end of this article you'll know for sure if affiliate marketing is for you, so get ready!
- Wealthy Affiliate Course Overview
- WHAT TO EXPECT IN THIS COURSE
- Recommended Resources
- Level 1- Getting Started
- Level 2- Getting Traffic
- Level 3- Generating An Income
- Level 4- Leverage Social Media
- Level 5- Improve Your Content Writing
- Bonus- How To Sell wealthy affiliate as an affiliate (Boot Camp)
- Bonus 2- Customer Purchase Lifecycle
- SO WHAT'S THE VERDICT?
- Pros And Cons
- Golden Nuggets
- Lumps Of Coal
- So what's the best online business?
- So what makes local lead generation so much better than affiliate marketing?
Wealthy Affiliate Course Overview
Ranked #4 out of 4 affiliate marketing courses (See full list here)
160 separate lessons each consisting of a video and about 1,500 words of text.
LOTS of content, great community.
3.6/5 - The community is what makes this course powerful
Introduction To Kyle
First off, let's get started by talking a little bit about Kyle Loudoun. His love for travel, interest in business, and love for digital marketing propelled him to success in the realm of affiliate marketing. He and his business partner Carson Lim created Wealthy Affiliate in 2005.
In addition to WA, they own a keyword research tool specifically designed for affiliate marketing called Jaaxy.
They are both very active in the group, and go out of their way to make new members feel very welcome.
WHAT TO EXPECT IN THIS COURSE
Wealthy Affiliate is primarily presented by Kyle Loudoun, whereas Carson Lim runs more of the backend of the group. He has a very simple to follow teaching style that makes it easy to ease into the world of understanding more complicated aspects of digital marketing such as Google Webmaster tools.
Level 1- Getting Started
Here you'll learn to navigate the community, complete your account setup, and take a look at what you get from upgrading to a Premium account. You'll learn to:
This first level of the training is fast and furious, allowing you to get your first website up and running with lightning speed.
There are also nine videos, for a whopping total of 2 hours and 51 minutes of tutorials.
Level 2- Getting Traffic
Here you learn to start getting guests to come take a look at your site and what it offers. By the end of this lesson you'll be able to:
This is basically building on the first lesson, sort of repeating some of the points, and simultaneously going into more detail.
There are ten videos in this part of the training, totaling 2 hours and 27 minutes.
Level 3- Generating An Income
Now that you've got traffic going to your website, You've got to monetize that traffic. These are the ways that you'll achieve just that.
This is basically the most technical and crucial part of the entire training, because it pertains to slapping dollar signs on your web pages.
There are only five videos in this lesson, but they still add up to an hour and 22 minutes.
Level 4- Leverage Social Media
Here you'll learn other ways to maximize the traffic to your site so more eyeballs get glued to your affiliate offers and Google Ads. The training includes the following:
This section is pretty important, though most of your traffic should probably be coming through Google keyword searches.
This is a somewhat shorter lesson than most of the other, and there are 5 videos totaling 50 minutes and 21 seconds.
Level 5- Improve Your Content Writing
Effective content writing is essential to this business model. Product reviews and engaging information are they way to get a loyal fanbase that buys your products.
This level will teach you how to:
Some of this level seems a little bit repetitive, but there are nonetheless some important pieces of training here.
There are nine videos, totaling two hours and 11 minutes.
Bonus- How To Sell wealthy affiliate as an affiliate (Boot Camp)
There are a whopping 7 phases about this aspect of Wealthy Affiliate alone. The focus on selling WA as a new student definitely raises a red flag for me, but either way this is still a good course.
Bizarrely, many very similar lessons are repeated again, with some tweaks to teach you how to push WA's community with your own affiliate offer.
This bonus teaches you how to:
PHASE 1: BUILD YOUR WEBSITE
-This closely mirrors the first "Getting Started" module. There are 8 videos, for a total of 2 hours and 33 minutes.
PHASE 2: GET YOUR CONTENT AND KEYWORDS IN ORDER
-This also is very similar to the 2nd level of the training, but it goes into a little more depth and talk specifically about marketing the WA training itself. It includes 6 videos, totaling 1 hour and 22 hours.
PHASE 3: USE SOCIAL MEDIA
-Almost verbatim the same training that you went through in the 3rd level, there are some tweaks here. Six videos are here, totaling 54 minutes and 14 seconds.
PHASE 4: GET VISUAL
-Here, they talk about the importance of reviews, and how you can improve your reviews specifically about the WA platform. Graphs and charts are also a main feature of this phase. Something pretty cool about this phase is that they teach you how to make simple text-based graphics for your sites.
phase 5: getting more referrals
Content creation is discussed yet again, specifically concerning the "intent" of your writing. He also talks about using a content framework to simplify the process of writing an article. Writing with the idea of promoting engagement and comments is discussed here, as well as getting your commenters to convert into sales.
Kyle also discusses using Youtube as an additional source of traffic, and teaches you how to do your keyword research specifically for this platform. After that, Kyle teaches you to create and upload your video to Youtube in such a way that it gets indexed quickly and shows up on Google for others to click.
phase 6: Bing, Yahoo and ppc
This is actually a very good lesson that teaches you about PPC for Bing Ads, as well as getting indexed quickly on Bing and Yahoo which are known for taking a little more time to identify new content so it can be found by the public. An interesting revelation is that the rankings in Bing and Yahoo are often exactly the same!
Also discussed here is Bing's Webmaster Tools which is the driving force in allowing Bing to access and show your content to the public.
phase 7: scaling up your ppc campaigns
As the name implies, this part of the training teaches you to further use PPC to double down on keywords that are already converting into sales.
They also mention that you can target keywords with too much competition for you to beat with SEO. This feels a little bit like a cop out on SEO techniques, but I can definitely see PPC being used as a temporary stopgap while you get your SEO power pack charged up and ready.
Bonus 2- Customer Purchase Lifecycle
This is actually pretty interesting, as it talks about the three main phases of how people make purchases online. This enables you to target your customers at just the right step in the process so they're ready to buy.
The use of keywords that have big names included is also explained. This enables you to scrape up some of the traffic that might otherwise go directly to the source.
Kyle also talks about putting yourself in the customer's shoes as well as how to make somebody turn into a long-term customer. Overall pretty informative stuff.
SO WHAT'S THE VERDICT?
If you are absolutely convinced that affiliate marketing is the way you want to go, then this course is one of the best routes to go on the interwebz.
Kyle Loudoun has plenty of documented success with his websites, and he uses a couple of them to show you how a successful affiliate marketing campaigns
Video Quality: 9/10 stars. The quality is good enough to read everything on his screen while he explains, so I give it two solid thumbs up. The little intro part of the video is nicely well done as well.
Sound: 8/10. Sound quality is perfectly okay and understandable. Since he's at his computer running you through certain consoles and tools, his microphone has no problem whatsoever picking up what he's saying.
Content: 6/10. The content is so repetitive, I often times thought that I had accidentally repeated a lesson.
It got even worse when I watched the bonus "Affiliate Bootcamp" training, because the lessons were almost repeated verbatim with a few little tweaks to talk specifically about being an affiliate for WA.
That, by the way, is another big red flag. That's because it makes me wonder if people are successful because they're using the training, or just selling the training to others.
Overall Impression: 7/10. If you're dead set on getting into affiliate marketing, then this is one of the best courses out there. It's also easy to ease into because of the 7 day trial period you get, plus the fact that it only costs you $50 a month for the premium membership.
THAT BEING SAID: There are definitely some problems.
1. There is a LOT of repetition in this course. It's kinda crazy. For instance, I heard about how to select your keywords at least three separate times.
2. You have to learn about an infinite number of products and write reviews about them.
3. There’s a huge training devoted to selling the Wealthy Affiliate course to others. This part is kinda weird, especially since it’s in the training for beginners.
4. You have to constantly write more and more articles just to make money, stopping you from scaling rapidly.
Business Model: Affiliate Marketing
“A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.”
Pros And Cons
Lumps Of Coal
So what's the best online business?
Without a doubt, local lead generation is the best type of digital business out there for me.
The BIG reason that makes local lead generation so much better than affiliate marketing is that you're only competing with 15 car mechanics (or plumbers, etc.) in a space instead of having to compete against 15,000 affiliate marketers going for the same niches.
This is because Google emphasizes local results over nationwide or worldwide rankings.
Affiliate marketing can definitely bring you some good money, but it takes constant effort on the same project to keep the money coming through. It's also a SUPER saturated market.
It's somewhat similar to drop shipping in the sense that you're operating on fads or what is currently selling well.
A cool fact about local lead generation is that it's much easier to rank on a local level for any given term because Google emphasizes hyper-local searches over nationwide rankings.
So what makes local lead generation so much better than affiliate marketing?
There are so many niches and cities out here in the world that market saturation is NOT an issue.
This is an evergreen business model that WILL NOT go away anytime this century. Business owners will always exist,
Once you get a lead gen site ranked, you're basically DONE with this part of the equation. After that, you just shoot the leads to a business owner and collect a monthly check!
Basically every dollar of what you make is profit because your costs and overhead are so low.
The traffic and leads you get are FREE because you rank organically.