So you're looking to start providing marketing services to local businesses, but you don't know where to start.
Imagine being able to help business owners achieve their goals while making TONS of money.
You'd not only get loyal clients, but friends that refer others to throw money at you again and again...
Wouldn't that be amazing?
But you're skeptical. It seems a little too good to be true, doesn't it?
You're close to giving up on finding the right course.
But don't worry...
You're about to read the best online LMV review on the internet. And yes, I bought the course.
Oh, and can you guess what the best part is?
I'll be giving you a secret from each module, so be sure and keep reading.
...And the real kicker?
I'm even going to give you a full campaign you can use to get clients now!!!
...So read till the end.
- What Is The Local Marketing Vault At Its Core?
- Get To Know The Training Platform
- Start Here (Module 1)
- How To Get Clients (Module 2)
- The Vault Mindset (Module 3)
- Learn Marketing Strategy (Module 4)
- Get To Know The Vault Services (Module 5)
- Learn Sales Strategy (Module 6)
- Build Your Agency (Module 7)
- What's A "Done For You" Value Ladder? (Module 8)
- Learn Everything About Funnels (Module 9)
- Become A Master At Funnel Automation (Module 10)
- Get To Know The Vault Software (Module 11)
- Become A Facebook Ads Wizard (Module 12)
- Learn Facebook Messenger Chat Bots (Module 13)
- Learn Google Ads/PPC (Module 14)
- Look At LMV Campaign Reviews (Module 15)
- Listen To Every Single Q&A Call (Module 16)
- Let's Look At The Vault Campaigns (Module 17-20)
- Dive Into The LMV Tech Concierge (Module 21)
- Let's Find Out What's In The Advanced Gold VIP!!!
- My Key Takeaways
What Is The Local Marketing Vault At Its Core?
The #1 main selling point of the Vault is that it's jam-packed with proven funnels for 30 different niches, plus tons of trainings about automation technology to increase the effectiveness of your funnels.
There are also some great methods of communicating with business owners in a natural manner, including giving tons of free value up front.
But what's the purpose of giving them something for free?
That way you'll attract clients naturally, without feeling "salesy."
Get To Know The Training Platform
Before I dig into each module, I'd like to talk about the main menu itself.
How does it work?
When you receive $10,000 in revenue in a month, you can join this club.
What do you get for doing so?
A T-shirt and a plaque.
But does that even matter?
You just took in 10K in a single month, you're killing it!
Here are the other buttons found at the top of the Vault training menu.
Do you see the "Tech Conscierge"?
Here, you can purchase 1-on-1 technical assistance with a specific task, rather than till the Q&A.
What might you use this for?
We dive into this with a lot more specificity in module 21, so hang tight.
Next, you can see the "LMV Approved Partners"
So what does all of this mean?
Let's suppose that you want to focus in on sales without worrying about the techie stuff.
What do you do?
Get a Tech Partner and have a top Vault member do it for you!
But what if you don't like sales, and you want to learn the technology while getting paid?
You can find a sales person to work with!
Either way, there's somebody with proven skills to help you run your business.
What about that elusive LMV Store on the main menu?
This is where you can purchase additional programs like event replays and tickets to live events such as LMV Live and the brand new regional events that they've just started doing in 2020.
This is where you can purchase additional programs such as replays of their past live events and tickets to upcoming live events such as their LMV Live and brand new regional events that they've just started doing in 2020.
But what else is there?
One thing I thought interesting for newer members is called the LMV Accelerator.
It's basically a $997 dollar one-on-one training with the top vault coaches. The kicker here is that they keep you focused so you can get a client in your first six weeks.
There's more in the store, such as AdZombies run by Ken "Spanky" Moskowitz for outsourcing copywriting.
These guys murder the copywriting game, and come highly recommended by marketing agencies all over the world.
You don't have to be a Vault member to use this service, so check them out if you're curious!
Other items include memorabilia and their agency tools.
Want to see the tools? Keep reading and we'll show you in their corresponding module.
But first, let's address the 1,000 pound elephant in the room.
What's this Fundwise Capital button on the main menu?
As you can see, it's a way to get business capital to grow your business.
James and Jason make it clear that you should ONLY use this for business purposes, and not to create more debt!
What could you do with something like this?
You could use it to hire help, for one.
Think about the tech each client requires!
Wouldn't it be useful to have help with that?
Perhaps more importantly, use it to market your services.
How would you do that?
Boom! Just like that...
You've got a cheap source of some nice, warm leads for your agency.
Start Here (Module 1)
So why is there a "start area?"
This is where you learn things like how you can get help, and where you should focus. Here, you get familiarized with the vault, and there's some vital information in this module.
But what's so vital?
In the first welcome video, Jason goes through every single tab in the whole website, talking you through every aspect of the training platform.
And you know what's even more important?
He shows you how to properly post a question in the Facebook group so it gets answered by one of the Vault members.
In a moment, I'm going to tell you a powerful life hack you can use when talking to possible clients that will give you high status instantly.
But first, I want to talk about some things you need to know about this lesson.
Something I really liked was about positioning.
What do you call yourself when talking to business owners?
Most people call themselves an "SEO specialist" or "freelancer", but we want to stand out.
The Vault teaches you to speak directly to your prospective clients' problems, using terminology like "leads now" and "leads later" instead of talking about SEO or PPC.
One of the many suggestions for your title is calling yourself a "business growth consultant."
Sounds much better, doesn't it?
The vault teaches a well-rounded approach to engaging with business owners.
(There is, however, absolutely zero SEO training.)
So are you ready for the tasty little tidbit of information that I promised you?
It's a one-two punch that not only puts you in a position of power, but helps you identify your ideal clients.
When talking to a prospect, you "ask them a couple questions about their business to see if they're a good fit."
That's right. You don't just work with anyone.
The questions you ask will tell you about how quick they contact leads, their close rate, and other important information.
This type of positioning puts you in a position of power, and making sure to ask things like their current marketing budget will tell you if they're even somebody you want to be working with.
That way, you aren't wasting your time chasing down the wrong business owners.
How To Get Clients (Module 2)
So what exactly is in this module?
And more importantly, is it unique?
This is where the training gets scientific in its approach.
There's a daily checklist that you can use to stay accountable.
It's a simple spreadsheet that helps you build good business habits like prospecting.
Oh, and do you want to know my favorite little trick from this module that gets business owners wanting to talk to you?
I promise I'll let you in on the secret, but let me explain some other interesting aspects of this module first.
One of the mindset shifts you'll encounter is the art of "collecting no's."
First, you reach out to potential clients and offer a "free advertising action plan" that they can take and implement however they wish.
You then ask them the questionnaire I told you about in the first module and utilize that information to create a presentation.
You then proceed to impress them with your knowledge and enlightened suggestions.
The Vault Mindset (Module 3)
What's the thinking behind the vault method?
A portion of the training is dedicated to rewiring your brain to see this business as a numbers game.
But how is that done?
Jason uses such words as "consistency," "persistence" and "patience" to describe the steady action you need to take to achieve success.
What was the most valuable part of this lesson?
Aren't options a good thing though?
Technically yes, but the idea here is to put your back against the wall and struggle against all odds.
So do you want to know my favorite lesson in this module?
It's the part that says "just get five clients a year."
Basically, you think about it like this. Five clients paying you $1,000 a month equals $60,000 a year.
That's more than some people make at their day job working 40 hours a week.
Is he telling you to stop there?
Of course not. But if you only acquire five clients each year, you'll be on a good path.
I think it's a smart mindset, but you should want ten times that amount at least.
Learn Marketing Strategy (Module 4)
So what kind of strategy could we possibly be talking about here?
Isn't the idea to get clients and generate leads for them?
Yes, but there are other services you can offer, depending on their needs.
You start with a low-cost or low-risk service, and walk them slowly up to more lucrative offers.
The concept is called the Value Ladder.
But how does it apply?
So not only are we using the Value Ladder by offering our free advertising action plan to business owners, many of the vault campaigns also rely on this same principle.
But what's a good example to explain this?
One of the campaigns in the vault is for a gym. Basically, you offer a free 1-week pass to try the gym out.
Then after that trial period, you just upgrade them to a bigger package.
Pretty simple, huh?
Get To Know The Vault Services (Module 5)
So we understand that the LMV business model has lots of different angles... But how many?
Jason McKim puts it this way: "You help small businesses get more leads, sales and profits."
How do you categorize your services clients can better understand them?
There are three main categories that all successful businesses incorporate.
Jason teaches you that they are Brand, Customers Now, and Customers Later.
What does that mean?
Brand is what we see, hear and say about a business online. This is where reviews come into play, as well as their website and social media.
In a moment I'll show you a powerful tool you can use for several things, so keep reading!
But first- what makes up the category "customers now"?
That's where quick-acting lead generation services like paid ads come into play.
Customers Later? Well, that's where longer-term services like SEO come into play.
That's pretty standard, but what sets the LMV apart?
There's also training on optimizing a Google My Business or Maps Listing. This is what you see when you search for a local business on Google, and it's a valuable asset.
Another interesting service that fits into all three of the main service categories is video marketing. The result is brand exposure, social media growth, and even more customers.
But how do you achieve that?
Well, you utilize video marketing, post the video onto your client's Facebook page, and spend a small amount of money to get viewers.
But what do you put in the video?
Usually it revolves around frequently asked questions, with a "call to action" that prompts the person to get into contact. If done correctly, the questions are typically buying questions that show somebody is shopping, but hasn't found their service yet.
So what was the tool I promised I'd tell you about?
It's called Dashclicks, and you can use it to generate all kinds of reports, as well as outsource things like social media posts and SEO, though I don't recommend the latter.
Learn Sales Strategy (Module 6)
Now for the good stuff- no agency ever existed without the ability to sell their services.
So what's unique about the Vault sales method?
The first video talks about speaking from the client's perspective and the things they care about.
So what don't they care about?
Things like landing pages and SEO don't typically mean much to a client.
So how can you speak their language?
Talk about things like getting more phone calls, more sales and having more time in their day.
Other great nuggets include not ending a meeting without scheduling the next step.
So what's this Vault sales method, and is it easy to replicate?
It's called the Six Circle Close, and I'll tell you about it in just a minute.
But you know what I also liked about this lesson?
The concept of asking lots of "yes" questions during the presentation as a small psychological trigger.
They also mention asking questions like "how do you feel about that?" to get feedback and practice empathy.
What about your pricing?
You're taught to sell things as a package, giving a discount for bulk pricing.
And if they don't need all those services?
Jason teaches you to downsell, using techniques such as waiving your setup fee, or offering a trial for your lead generation services.
You can also offer just one initial service, such as running ads or doing reputation management to help business owners get more good reviews and avoid bad ones.
But what about the six circle close?
It's basically a slideshow that you use when selling your services.
Adding the visual component makes your offer more compelling, too.
Like discussed earlier, it puts everything into three easy to understand categories for your clients.
What about taking payments?
They teach you that, too. That means you're ready when it's time to get paid..
So I hear what you may be thinking now... What if they want you to teach their staff?
That's where the consulting option comes in.
This is also great if your clients get too curious.
Build Your Agency (Module 7)
Here, we start digging into our motivation for starting our own business.
Why are you here right now?
That's a great place to start.
There are things that drive us forward that are not immediately apparent, and it takes a little bit of soul searching for some folks.
Jason talks about growing up poor and his parents getting laid off.
That motivated him to never go through that ever again.
Don't you think that's a great rags-to-riches story?
So then, let's think about this...
Has anything been painful in your past that has led you to this point of... Wanting more?
It certainly has, and it helps to manifest some of that .
Another thing he talks about in this module is how to set up your agency. Basically, you want to start out as a Sole Proprietor, and then work your way up to an LLC.
He then teaches you some basics that you can write off, such as your investment in the course, your computer, that type of thing.
Heck, he even gives you some simple guidelines for naming your agency!
But what about the costs you'll be looking at when paying for certain tools to run your agency?
Well, fortunately for us, marketing agencies typically face very few costs to begin with.
But even so, Jason goes into some strategies to use when first starting off so you aren't having to pay out of pocket for your tools.
And what about pricing strategies, does he leave that to you or does he give you some ideas?
As per the usual, the Vault doesn't leave you in the dark when it comes to this either.
As you can see below, they break down the pricing in a very detailed fashion.
Things like intake forms, business accounting tips, and creating a Business email the easy way all help you look more professional and feel much more confident, which is the core of what makes the Vault so interesting.
Other services such as retargeting the traffic that businesses are already receiving and email marketing are also discussed as alternative methods of bringing in new clients.
So what happens once you get a client interested and wanting to move forward?
Well, there's also a handy dandy intake checklist so you can have all their business information in one place, meaning you won't go back and forth and looking like a novice.
Again, it's all about looking confident, especially when speaking to your clients.
They have to feel like you have their best interests in mind, and know that you aren't just fumbling around.
What's A "Done For You" Value Ladder? (Module 8)
So since we've already talked about the idea of the Value Ladder now, the training goes back to the concept for a deeper dive.
But how is this going to help you from a perspective of practicality?
Well for one, it gives you a clear pathway for where to start when talking to prospective clients, as well as giving you an idea for spotting who needs your help.
So what's an example of this?
I'll go ahead and give you a full breakdown of the one example they currently have.
But first, I want to get back to the idea of the Vault being built around this concept. Jason and James' sales funnel first "hooks" you in by giving you a free training.
From there, you schedule a phone call to talk more about this business model and see if it's good for you.
And running your agency their way?
It operates on the same principle. The whole idea of offering a free advertising action plan is the "hook" that gets business owners talking to you.
After that, you progress them up the ladder, starting with one or more services.
You then follow that up with more services in the future, until each client is worth upwards of $1,000 per month.
So what's the value ladder they give you in this module?
Well, they show you how to offer a free "Brand Reputation Report", which basically just a collection of all the reviews a business has received on Google, Facebook, City Search, and a few other places.
But what about after that?
Well, if they have bad reviews, you use it as a selling point.
And if they have a bunch of good reviews?
You congratulate them for having good reviews, and tell them you can then protect that five-star status with reputation management!
Either way, you're in!
Learn Everything About Funnels (Module 9)
So what's so special about the funnel training you'll learn in the Vault?
Can't you just learn it straight from Russel Brunson or any of the other ten million funnel builders out there?
Well, for one, the Local Marketing Vault gives you focused, niche- specific training that's meant for local businesses.
But what about those custom funnels that come pre-made for each industry?
Well, this is where he teaches you how to access those, as well tweak them to fit your client.
And what do you do if you need to build out a custom funnel from scratch?
Well, Jason does a great job of breaking down every single aspect of the ClickFunnels platform so you never feel like you're lost.
My only (small) complaint?
It can be difficult to find one particular piece of information due to the fact that the lessons are in video format.
Luckily, I was able to get my question answered quite quickly in the Facebook group.
You know what's crazy?
There's even an entire video dedicated to getting the ClickFunnels affiliate badge turned off so you can have an absolutely distraction-free user-experience for your client's customers.
He also teaches you to pick a good domain name for your funnel and how to get it set up to use with ClickFunnels.
After that Jason teaches you how to use Wufoo to build your forms since ClickFunnels forms can be a little bit crazy to work with.
From this point, you learn how to clone the vault funnels so you technically never have to build anything completely from scratch.
This is a huge timesaver, and time is your most important asset.
Oh, and what if you're doing a white label campaign?
They teach you how to make super cheap and great-looking logos using a website called Canva.
So are you ready for my favorite little nugget from this part of the training?
It's called CallFire, and it's one of the best tools for marketers in the world.
Not only can you forward phone calls to one or more destination phone numbers as well as listen to recordings, you can even forward texts!
Become A Master At Funnel Automation (Module 10)
So when you hear a word like automation, do you think of super sophisticated technology that requires a high level of expertise?
I know it can sound a little bit daunting, but James and Jason actually do a great job of making it very simple.
But what exactly are we automating?
Things like sending a notification email to your client every time a new lead comes in are incredibly simple yet valuable.
Have you heard the term "autoresponder?"
Well, you can also use this tool to send a "welcome" email or even to send out a couple of follow-up emails.
And every one of these techniques has its own little explainer video so you don't get lost in the sauce.
this is also where you learn to set up the auto-populating lead spreadsheet I told you about previously.
But what if you need to send different types of leads to different contacts within the business?
There's a training on doing what's called a "round robin" as well.
In what situation would you need that?
Well, think about running ads for a large real estate firm.
You could send commercial leads to one department and residential to another, for example.
So are you ready to learn about the automation platform like I promised you?
It's called Zapier, but IFTTT is another great service you can use for the same end.
The best part is it's incredibly easy to use, and you can search their platform for thousands of integrations they've already partnered with.
Get To Know The Vault Software (Module 11)
How much software could there possible be?
And it is owned by James and Jason, or third-party as well?
In this lesson, two things are discussed. And I'll tell you the name of one of these tools soon, just keep reading.
The first is an automated follow-up tool created by the Vault creators, and it's pretty cool.
But what are its features?
This is software that takes leads that come through contact forms and actively reaches out to them until they respond.
Once it gets a response, the lead is removed from the list because its job is done.
No getting tired or frustrated when somebody doesn't answer.
So what's the number one issue when business owners "can't get in contact" with their leads?
They only reach out once or twice.
But how often does this software reach out?
Well, you can change that depending on the campaign, but typically you send out a text message, a voicemail drop and an email on day one.
Then day two, you send a text message.
On the third day it sends out a voicemail, an email and another text message, and its like clockwork.
You can repeat this as much as you want.
But I said there were two tools, right?
The second helps automate the process of obtaining reviews, as well as sending out an alert whenever a bad review shows up so it can be fixed.
And you guessed it, it helps to automate the act of reaching out to past clients.
How important is this?
Well, BIA/Kelsey said that 97% of people read local business reviews, and over 86% of people reported that buying decisions were influenced by negative reviews!
So what was the name of the automated follow-up software I promised I'd tell you?
It's called Howde, and you don't have to be a Vault member to purchase and use the service.
Become A Facebook Ads Wizard (Module 12)
And here we have it, this is where the rubber really meets the pavement.
But what can the Vault teach you that you can't learn elsewhere?
Well, for one, they have blueprints for specific niches that have been tried and tested in thousands of locations over the whole world.
But what about the skills you learn?
Well, there's something called the 3v3 method that's very interesting, and I'll tell you about it in just a minute.
But first, I want to walk you through the structure of this module.
Where does the training start out?
Well, the very first video teaches you how to use the business manager, and tells you that you can actually start out with two of these right off the bat.
So if they give you ready-made campaigns for specific niches, what do they teach you about building your own campaigns?
Well, they show you everything from researching Facebook campaigns and setting up your tracking pixel all the way up to understanding the different types of campaign you can build out.
The later stages of running a campaign (and arguable the most important aspects) such as duplicating and split testing your ads, scaling, doing retargeting ads from data you already have, and even how to create simple videos to help make better ads are also discussed.
There are also some nice little tips such as how to maximize the reach of your campaigns and increasing your ad account limit.
But what was the 3v3 method about that I told you I'd talk about?
So basically, you build out an ad, then make three versions of it using different images and/or text.
After that, you copy out each one of those ads and change the targeting metrics.
The end result is that you can quickly cancel out the ads that aren't performing well, rather than waiting a week, doing your A/B testing, then doing another week.
After the first 24 hours, they suggest that you kill the ads that perform the least well.
The only downside?
That means you'll spend a little more of the ad spend up front, but you'll also hone in on some better results quickly.
Learn Facebook Messenger Chat Bots (Module 13)
So what does the LMV teach about chatbots? And more importantly, how can they be used by a local business?
the first video is an overview, and it talks about how you can create a list, much like the way you would an email list.
I'll go ahead and tell you the name of my personal favorite chatbot in just a minute, so stay with me!
But what's the difference between an email list and a Messenger list?
Well for one, the open rate in Facebook Messenger is around 95% at its lowest!
Another cool thing you can do is send out an automated welcome message anytime somebody goes to your page.
What are some practical things you can do with this?
Well, you can offer information like hours of operation, contact information, a list of services or even some of the current offers the business is running.
Oh, and what if there's no dedicated person to check messages?
Well, you can also chat directly with people directly from the platform, no need to be an admin on the page.
So how can we harness some of these features, specifically with the intent of helping business owners increase their sales?
Well, one of the coolest tricks you can do is add a chatbot to a Facebook ad that allows you to trigger a certain sequence once a person clicks on the Messenger button inside of an ad.
This allows you to increase the conversion rate and generate more leads from your ads, as well as create a much more hands-off experience for the business owner which is huge.
So what's my #1 favorite pick when choosing a chatbot?
It's called ManyChat, and I like it because it's got a great interface, as well as a visual builder that helps you design your bots.
Learn Google Ads/PPC (Module 14)
And here we go again with an incredibly valuable part of the training...
Have you ever wanted to run Google ads for a business but didn't know where to start?
Well, the Vault does a great job of teaching you this.
And the best part?
I'm gonna share some of their best secrets with you, so continue reading!
So what's the kicker that really makes PPC more powerful than Facebook ads in the long run?
Well for one, they have the highest intent of all ad types, due to the fact that you're only showing your ads to the people that want to see them.
What do I mean by that?
Well, they're typing "towing services" into Google because, well... They're looking for a tow truck!
This means that PPC ads are always highly relevant to those who they are displayed to.
But what's the downside?
You have to be incredibly careful not to choose the wrong keywords, otherwise you might waste tons of money on the wrong audience.
In the case of the ready-made Vault campaigns, however, you don't have to worry about this.
But what do they teach you about creating your own campaigns?
Crucial skills such as keyword research, competitor based research, building landing pages and picking a domain name get you more than proficient so you can get started.
In fact, everything from setting up your billing to building out ad groups is also carefully explained.
Even advanced concepts such as running display and Gmail PPC ads are explained, so you'll definitely be given a large amount of great information.
But what about the tips I'd promised to give you?
Well, you can use a tool called AdWords Wrapper to wrap your keyword phrases in the three main types of keyword types.
Now here's the important part: only wrap each keyword in the following two types of modifier: Broad Modified and Phrase Match.
After that, keep a close eye on which keywords are turning into conversions and which ones are just costing you money.
With this in mind, you can pause the keywords that aren't doing any good.
Look At LMV Campaign Reviews (Module 15)
So what about that super helpful Facebook group and all those Q&A sessions?
Well, there are also a number of campaigns that have been created in part by the students, with the help of James and Jason.
So how does this work? And is it useful to watch?
The short answer is yes, absolutely.
Not only are each one of these videos at least an hour long, there's a whole campaign being showcased that was created (like I mentioned above) by a student.
So what's an example I can give you of some top-notch advice given?
I'll give a little more insight into why using the AdWords Wrapper is useful, and also why you should use both the Broad Modified and Phrase Match.
So why do we do this to begin with?
Well for one, it forces Google to only show ads to people that are typing in those words and have that intent.
It also makes sure that you aren't paying for unrelated queries.
Do you want to see a good example?
One from the House Painter campaign video goes like this:
The term "paint color" wasted around $20 due to the student not using this strategy of doing a Broad Modified and Phrase Match keyword.
And as you can imagine, the person typing that keyword wasn't looking for a painter, and may not have even been looking to paint a house.
It could've been a car or boat!
Listen To Every Single Q&A Call (Module 16)
So what kinds of high level information can you learn here?
Well, ladies and gentlemen... This is where not only beginner questions are answered, but top earners are often interviewed and it's here where they share their secrets.
So do you want a high-level tactic that's mentioned in the December 4th 2019 Q&A session?
I'll spill the beans in just a minute.
But first, I'd like to say that overall, this module can definitely be a little bit tedious.
But you know what the great part is?
If you miss a Q&A session in the vault, you can always hop onto their website and watch them here!
there's also some pretty great little nuggets of content, such as the one I'm about to share with you.
So what's the big deal?
Well, one of the speakers at the LMV Live 2019 event, Todd Taylor, said that he's actually speaking at (pretty small) seminars, giving the simplest little speeches (basically you overload them with every little piece of information you could possibly give them... As in, tell them everything...
And then you offer to do it for them at the end of the talk.
He said he's closing 10 out of 15 people he talks to!!!
His niche? Realtors.
Let's Look At The Vault Campaigns (Module 17-20)
Are you ready for the most important part of the entire training platform?
The part that gives you the edge over every other marketer in town?
Well, not only am I going to tell you about this oh-so-important part of the training, I'm also going to give you an entire campaign that you can use to go out and get clients today!
But first, let's talk about the bundles of value you'll find in these (four) modules!
So to start with, there's a free towing campaign that also doubles as a "starter" campaign because it's incredibly simple to build and implement.
Due to the nature of towing leads, you're looking at mostly phone calls with very few form submission type leads.
This means you don't have to worry about setting up anything complicated like an automated follow-up system, which is only useful when you have form leads.
Next, in the Tier 1 Campaigns, we have the electrician, HVAC, senior home care, gym or fitness funnel, spa - facial funnel, and hair salon funnel.
Do you think that's it?
Nope, just getting started.
After that we've got yoga, real estate investor, plumbing, a wedding photographer, garage door repair, furnace & A/C tuneup, and lawn care!
And that's just the first of three tiers.
Do you want to know what's in the second tier? Well...
Take a look for yourself!
But what's with the tiers?
Well, The first tier is generally recommended for a retainer of around $500-1,000 a month, and the second tier is from $1,000 to $2,000.
But what about the third tier?
Well, first I'll tell you what niches or verticals you can expect to find here.
Next comes the roofing, personal injury, divorce attorney, pain management, Mortgage Buyer/Refinance, Podiatrist, Plastic Surgeon Makeover Contest, and finally the Workers Comp Attorney funnel.
The monthly retainer fee you can charge is anywhere from $2,000 to $3,500!!!
Not bad, huh?
Okay, so what about that campaign I promised I'd teach you?
Well, it's time to spill the beans.
But which one will I give you?
Let's go ahead and pick one from the first tier since you can already get their towing funnel for free by opting in to their email form.
Since I gave you a teaser of the Med Spa campaign, I'll go ahead and give you the rest of it.
So here's the traffic type and offer. As you can see, it's a Facebook campaign.
Above, you can find the top half of the landing page.
And don't worry too much about what builder to use, the Local Marketing Vault teaches you to use ClickFunnels, but you can use whatever's clever.
One of the most powerful aspects of the Vault, however, is the fact that you can click one button and get a ready-made funnel for any of the listed niches!
Think about how much that simplifies the process...
Weebly is a super simple website builder that you can use for landing pages as well as blogs, or you can use Thrive Architect, the very same tool I'm using for this blog (I'll give you a link to another of my blog posts that digs deep into how to utilize this amazing tool soon.)
And here, you I'll give you the bottom half of the landing page (since the video only shows one part at a time.)
So we've got the offer as well as the stats, but what about the targeting metrics?
Since Facebook targets based on demographics such as interests, age and gender... That means those are your most treasured pieces of data!
So what do those metrics look like?
Well, let's take a look!
So first off, you target a 5 mile radius around the spa's radius, and then target women 30 years or older.
And the daily budget?
Ideally, you'll be spending a minimum of $10 per day. More is always better.
Make sure and uncheck everything, only displaying your ads on the Facebook Feed. That means no Marketplace ads, no Display ads, and especially no Instagram ads!
Just don't do it! (Not at first, anyway...)
And the Ad Delivery optimization? Leave it as the default (link clicks.)
The bid amount is automatic, so don't worry about messing with that.
You can find the ad settings below:
Make sure and use the 3V3 method when building out your ads, like I taught you above.
After the first 24 hours, as long as you have some data, you can go ahead and kill the ads that are not producing any results.
I typically only kill one or two of the ads at a time, then wait another 24 hours.
Don't get too trigger happy, as you want to allow the ads to properly run before making any changes.
The ads will tell you whether or not they've fully optimized themselves, and this typically happens after around a total of 50 leads.
And don't forget to install the Facebook Pixel into your landing page!
And now the final piece...
What do you type in the ad itself?
Feel free to test off of the ad and try other copy...
But what the Vault teaches is the result of countless tests and thousands of real dollars spent on these ads.
In case you can't read the ad text, it says the following:
"Attention <city>, Ready for <Valentine's Day>? To celebrate we're giving away 20 FREE Facials on a first-come, first-served basis! <Name>, our facial specialist, is eager to fill these spots up FAST, and I am sure they will go soon, so don't wait and click 'Book Now' below to schedule a time before they all disappear!
Under that, the main headline says "FREE Facial Offer Valud At Our <City> Location! Only 20 spots available so book to reserve your spot today!"
And obviously, wherever you see words in brackets, you MUST exchange the text there for whatever city/ employee name/ upcoming holiday there is at the time.
Rinse and repeat!
Dive Into The LMV Tech Concierge (Module 21)
So I bet you're wondering to yourself...
Just what is the tech concierge?
Well, this is where you can get one-on-one help with specific tasks.
The best part?
They'll actually do it for you!
So what might you use this for in the LMV training?
Maybe you need a Pixel set up real quick, or even something like a landing page!
What if there's one little thing that's holding up your entire operation, and you just want to hop on a quick call with somebody?
That's exactly where the LMV tech concierge comes in.
Let's Find Out What's In The Advanced Gold VIP!!!
What a name, huh?
So I bet you're wondering what this is for, what's in it, and how you might go about getting access.
So as you can see in the image, you can only access this part of the training once you've paid your tuition in full!
Now that's a pretty darn good reason to make good on your obligation, isn't it?
Okay, then. So what are all these trainings about?
Let's dig right in.
The first training is all about teaching you a VERY solid sales script called the Viper that you'll use to massively increase the success of your sales process.
I'll give you a sneak peek of this process in just a short minute, but first...
I want to break down the constituent parts of what you'll find in this training.
James Bonadies teaches this particular part of the course, and says that it's the result of many coachings he's had over the years.
What he's done here is taken pieces of the sales scripts that have worked the best over the years and put it all together to come up with his masterpiece.
How long did it take him to put this thing together?
He says in the second video that it's probably cost him around $10,000 to get all the coaching needed to perfect this skill. That means that getting it for free is absolutely amazing for those who pay off their tuition!
So where do we begin?
Well, we begin by getting ready.
Some of the most interesting tips he gives here are to record the phone call so you can listen to it later, and to keep the conversation hands-free so you can use your hands to express yourself while talking.
After that, you spend about 2-3 minutes asking some simple personal questions about them such as: "How's your day going?" or even "so where are you from?"
After a (very) brief "get to know you" kind of conversation, you can nicely pivot the converstion by saying something along the lines of, "Cool, so <name>, I know how busy you are so we can just dive right into this cal land get started, does that sound ok?"
So what's next?
Now, you have to get an understanding of what's going on from their point of view.
Asking a couple of questions about their business, listening, and probing deeper is that makes the basis of an excellent sales call.
It really is that simple. After that, James teaches you how to ask further questions that expose the prospect's pain points, thus allowing you to dig in and find what's going wrong in their business.
Then he shows you how to find out about their goals, so you can bridge the gap...
Okay, so what comes next?
Then he shows you how to bring them into a state of realization to the question, "why haven't I achieved my goals yet?" or even "what's holding me back?"
The idea is to allow them to discover that you can help them achieve their goals faster than they ever thought possible.
There are a few more steps to closing out this whole entire process, but remember when I promised you I'd give you my favorite part of this?
It's called incentive pricing, and you basically waive a setup fee for them if they move forward with you on the phone.
After that, he goes over the most common objections and how you can navigate through them.
All in all, it's a very simple, thirty-minute sales script that takes you from cold to piping hot.
Okay, so what else do we have in the Vault VIP area?
So next, we have what's fondly referred to as "The Sneaky Octopus!"
It's a funnel that gets you leads for your agency!
It uses all the same platforms that you use for everything else, so there's no big surprises or anything weird.
Something that's pretty interesting is that it uses Gmail ads, which I feel are quite underused!
Basically, the "bait" is a free website audit.
You get them interested, they go to your landing page, and then you hit them with retargeting ads.
Don't know what those are?
Think about the last time you clicked on an ad and went to a website, only to be chased around by retargeting ads in places such as YouTube, Facebook and other places.
That's what I'm talking about!
After that we have the Mortgage Marketing Mastery, which is an entire platform dedicated solely to getting clients for mortgage loan officers.
But what's something short and sweet you can take and run with, that doesn't require you to learn a bunch of other new stuff as well?
Well for there's the Realtor Campaign!
As you can imagine, there are metric TONS of realtors out there that are grinding away, paying lots of money for crappy leads that are shared between 5-10 other realtors!
Wouldn't it be nice to be able to tap into that market?
Well, now you can.
After that, you find yourself looking in the "Top 1% Secrets" part of the training, where some of their top students spill the beans on the hardest won lessons from their successes.
One guy is making a killing off of a single client!
Yeah, just one.
He also talks about how he got over 100,000 emails for a restaurant with a mere 20 dollars of ad spend!
Very cool stuff.
My Key Takeaways
The Local Marketing Vault is a great course, but if you're looking to do quality SEO or build your own rank-and-rent sites, you won't be able to learn that here.