What Is Affiliate Marketing? (Start Here)
Step One - How To Choose A Niche For Affiliate Marketing
Choose an affiliate marketing niche, find products to push (stick to one topic for now, it’ll be much easier to rank for!)
Use Flippa - find the search bar, type in “amazon” and you can find great ideas of niche ideas, mostly Amazon sites here - ClickBank sites don’t seem to get posted on there as much. We’re not looking to buy a site here, rather find interesting niches and then check their rankings.
Grab some of the keywords on the site and see if it’s realistic to rank for them quickly. Tools such as AHREFS are great for this, but you can easily start with something much cheaper like Keysearch to snag keywords from sites like this.
Basically you set aside some time, reverse engineer some competitor sites, and see if you can rank.
Things to look for here: How many keywords are they ranking for? (take this with a grain of salt however, because a LOT of those keywords can be bullcrap that doesn’t have anything to do with their niche.)
Don’t like the things you find on Flippa? Look at the top 5 sites for each keyword that are currently ranking on Google. Make a note about what kinds of sites you’re seeing there. Is it a YouTube video? You can easily outrank that. Is it a BIG news site? (This can mean that it’s difficult to rank for, but it’s also possible that few affiliates have tried it before…)
Go through your main keywords that you’re looking for, open a spreadsheet, and make a note of who’s ranking for each keyword. Next you’ll be checking each site’s authority to see if this is something you can easily compete with.
Step Two - Use Tools And Affiliate Software
research keywords to find traffic (is it feasible? If not, go back to square one.)
Use a keyword research tool, you can either use Neil Patel for FREE or go to Keysearch and use their tool for a measly $17 a month, which includes a rank tracker that will come in handy later!
So back to our competitor…
I took the site URL and threw it into Key Search.
To some of you this may not look like much, but the point is to show you that this site has very little authority and is ranking quite nicely on almost ZERO backlink power.
And I’ll explain this next part to you a little bit better in the SEO section, but here’s one of the guy’s backlinks in a forum. This gives you a nice structure for a (super basic) comment backlink.
Not only does this give your site authority, but it also can win you free traffic if you word the comment a little bit better.
(More on backlinks later…)
Something like, “Hey guys I’ve used a lot of these same products and ended up writing a whole blog article about it. Give it a read (here) and let me know if you have any ideas of how to make it a little better!
So now it looks like we’ve found a target, right?
Well let's dig in a little deeper into our keywords to be ABSOLUTELY sure this is something we want to get into before going out and building a whole website.
Step Three - Find The Best Affiliate Programs To Make Money
But hey, wait! So we know what our niche is, but where are we gonna find our products?
Well, let’s head on over to Amazon to find some good looking skateboard lights.
So in general, you want things that aren’t painfully cheap. This is because we’re looking for a decent commission here.
So I went ahead and grabbed four different ideas
I went for a decent little spread of prices so I could cater to different budgets.
They ranged from $18.99 to $49.99, which seemed like a pretty decent spread of prices to me.
Step Four - Build Your Own Affiliate Marketing Website
Try and make something that makes sense for your niche, such as "skateboarding command center" or "sporting goods review central" if you want to do something more general.
I recommend using Namesilo, since they're super cheap and make it really easy to scale up and buy more domain names in the future.
After that, you need hosting for your website.
Think of this as the light bill that you pay to keep your sign lit up.
I personally like to use Hostnine because, well... They're also super cheap!
And now comes the fun part, actually making your site.
This is where my #1 favorite website building tool comes into play, it's called Thrive Architect and it's amazing.
On top of that, it’s incredibly easy to use once you get the hang of it, and as long as you build out “pages” instead of “posts,” you’ll have a wealth of options for building everything.
Heck, you can even build sales funnels (and it’s way easier to use than ClickFunnels.)
(Hint: I’m using it to build this exact website you’re looking at now!)
Something that the competitor didn’t do very well is that each affiliate link they placed to Amazon is just a tiny little word of text that says something like “here.”
This can definitely work, but you aren’t going to the the engagement and conversions that you want without a nice, big BUTTON in a bright color to call attention.
It also just looks more professional and will make your site look WAY better.
This is a screenshot of a button from a (more professionally done) Amazon affiliate site.
You also want to give lots of technical information about the product, so make sure and do your research.
Another great thing about Thrive Architect is that you can easily build good-looking comparison tables that show the pros and cons of each product.
So let’s do that now.
Simply click the “+” on the right side of the screen and scroll down until you see “tables.”
Pick one that seems to suit what you’re looking to do, which in this case is probably a pretty simple “specifications” table or one that compares two or more products (this is the best route to go by far because it helps your readers come to a buying conclusion almost immediately.)
Alternatively, you can make a separate table for each product and just talk about its pros and cons individually.
You can see a great example of this below.
Notice how simple and effective this looks.
No crazy colors or whacky images, just an image straight from their website and the same product information you can get anywhere on the internet.
But what about the affiliate links? How do we get the rights to sell these products?
Well, let’s go through it for Amazon first since we’re talking about it.
So just go to Google and type in “Amazon Associates”
Or, you can click here to go straight to the right page. It's super easy to set up and you can get started right away.
You have to sign up for the tax information, but that's pretty simple overall and there are plenty of government sites in every country that tell you how to do all of that.
After that, you need to get the ASIN from the product information you find at the bottom of the listing.
(Interestingly enough, this is the same information you'll be using to build your super-easy specifications table.)
After you copy the ASIN, you just paste it into the search bar on the Amazon affiliate program signup sheet.
This is what that looks like, check it out:
Click go, and BAM!
You've got your affiliate link. Just make sure and click "shorten" so it looks a little better.
Now whenever people click your link, they'll be taken to the product page and your 24 cookie will be activated, meaning if they come back and purchase more products within 24 hours, you get a cookie for that as well. The best part is that the potential customers that put something in their cart and come back up to 90 days later to make a purchase, you'll still get a commission.
That's right. So if they click your link to buy diapers, then go buy a $2,000 refrigerator, you'll get to receive an affiliate commission for that as well. That's what makes Amazon such a powerful affiliate platform, and quite possibly the best in the world.
Like I mentioned before, make sure and make a nice, clean-looking button for your link instead of just posting a link for your customers to click.
So what's next?
Well, you need to write supporting articles for your article you want to rank.
Why's this? Well, for one, you'll increase the user experience because subtopics will be neatly tucked away in other pages and your site will become more of an authority.
Think about Wikipedia, for example.
All up and down the article, you see links to subtopics.
What's a good example of this?
Under human hormones, for example, you'll find a short description about estrogen and testosterone, as well as a link to separate pages that dig deeper into each topic.
Something important about Google in 2020 is that it's all about the page not only having amazing metrics and power...
The content must also be highly relevant to the theme of that keyword.
So what's a good example of a silo?
Well, let's look at the exact silo I used to brainstorm the parts of this article!
Can you see how the subpages work now?
My main article has all of the 7 main steps you need to get started, but you can also dig deeper by clicking the button at the end of each step!
But let's think about this from the perspective of the links themselves...
Do you see the red arrows? That's where the links are pointing.
As you can see, the main topic points out to each sub topic.
Then each sub topic points to the next sub topic, as the end of which the last one points back to the main article.
This not only creates a loop for the Google bots to crawl and distribute topical relevancy throughout the entire sequence, but it also improves the quality of the user experience.
And do you know what that means?
That's more time they're likely to spend on your site!