This is a very detailed breakdown of eCom Success Academy, where every module is covered.
So, does it live up to all the hype, or not?
This is a course from 2017 with a few updates thrown in to keep it "fresh". But is dropshipping still a good business model to consider in 2019?
I hope to answer these questions (and more) for you in the review below.
- eCom Success Academy Course Overview
- Introduction to Adrian Morrison
- What to Expect in this Course
- The eCom Elites Course Breakdown
- Training Module 1 - Shopify
- Training Module 2 - Sourcing Products
- Training Module 3 - Facebook
- Training Module 4 - Email Marketing
- Training Module 5 - Building your team
- Training Module 06 - Project Management
- Training Module 7 - Long-term exit plan
- Training Module 8 - Bonus
- Is it a worthwhile course?
- Review Conclusion
- Is dropshipping the way to go in 2019?
- What’s the alternative to dropshipping?
eCom Success Academy Course Overview
This review offers an in-depth, module by module review of the eCom Success Academy by Adrian Morrison.
It’s done without any bias or affiliation. I get no money from doing this review at all.
- Course overview
- Introduction to Adrian Morrison (you need to know the guy’s resume, before you buy from him, right?)
- What to expect in the course
- The complete course breakdown (module by module)Is it a worthwhile course?
- Review conclusion
- What’s better than eCom Success Academy?
Introduction to Adrian Morrison
Based on those stats alone, it’s fair to say that Adrian is one of the golden boys of eCom.
There are claims on the internet that he has made $21 000 dollars in a single day and $420 000 in a single month! Pretty impressive, but it doesn’t say how much of it was profit though…
Getting more info about his e-commerce ventures are a bit difficult:
You’ll find Facebook and YouTube videos claiming he made millions selling products online, but nothing in neutral third party online business publications like Entrepreneur…
So, you’re basically left with the tons of favorable reviews and testimonials left by his students. That should mean something, right? Based on that alone, eCom Success Academy can make you lots of money.
The fact that eCom Success Academy is one of the first officially certified educational partners at Shopify, should also allay some doubts as to Adrian’s expertise in e-commerce.
Then, he also runs a weekly show, ‘The Profit Power Hour,’ where he streams live to over 150,000 people and aims to educate entrepreneurs on all things related to e-commerce and digital marketing.
What to Expect in this Course
As the "first" Shopify approved course, a lot is expected of this course.
Wow! One million dollars!?! Really?
It should be amazing then…
But it all comes down to the content, doesn't it?
The eCom Elites Course Breakdown
Adrian reminds you to watch the three videos on the main page first, before diving headlong into the course. He describes the course as being very “robust” with an over-the-shoulder experience. The intro video is basically a short course overview telling you what to expect from eCom Success Academy.
Training Module 1 - Shopify
- Store setup
- Payments setup
- Shipping setup
- Checkout setup
- Unlocking your store
- A Shopify dashboard overview
Training Module 2 - Sourcing Products
Training Module 3 - Facebook
The course also deals with the 4 phases of targeting: keyword mining (extremely important), re-targeting audiences, lookalike targeting, and intersect targeting.
Adrian also has several videos that deals with FB ad copy, showing the do’s and don’ts of good copy.
Facebook Bidding takes up 7 videos in the module. Adrian deals with Optimized for Impressions or Optimized for Conversions and says why he prefers the one over the other, depending on what your goal is.
Training Module 4 - Email Marketing
This is a short module, comprising of only 8 videos.
Adrian starts off by introducing his preferred auto-responder app to use for e-commerce. He lists the benefits and shows you how to set it up.
You also get an email template that has been tried and tested for optimal results and Adrian shows you different types of email promotions you can use.
The course also shows you the correct sequence of when to send which emails.
Training Module 5 - Building your team
Training Module 06 - Project Management
Training Module 7 - Long-term exit plan
Training Module 8 - Bonus
Due to the length of these videos, I honestly didn't go through every available year's Coaching Videos, only 2018's. In the weekly coaching, Adrian rehashes some of the course content and then digs deeper into certain aspects.
Highlight: Being shown some pretty nifty Hidden Shopify Settings.
In this section Adrian shares an app that finds new trending products for you. The app spies on AliExpress and Facebook and finds products that are going viral.
Adrian shares different case studies that deal specifically with FB Ads. These specific ads have made Adrian tons of money and he shows you exactly how he set them up.
Is it a worthwhile course?
This is a great course covering most of the burning issues that deal with dropshipping.
Adrian also covers both FB Advertising and Email Marketing, as opposed to some of the other courses that only focuses on Facebook.
However: As much as Adrian shares info on setting up your FB pages and campaigns, the course falls short on one major aspect of FB Advertising:
Manual bidding is a tricky thing at the best of times. It’s something that only the best of marketers can utilize successfully. It takes a lot of experience to become proficient at bidding successfully. Things to consider:
It’s a bidding war!
- You are always bidding against other marketers with the same or similar product.
- Are you bidding high enough? You can easily be outbid by someone with a higher marketing budget. How do you know where to start bidding?
- Targeting a broad audience is perhaps cheaper, but the returns are low. Thus, you need to know exactly which audiences to target.
- You need to know how to read the data from your campaign in order to adjust the campaign.
- When do you scale and when do you kill an ad set?
- For how long do you run a campaign?
Does eCom Success Academy offer Value for Money?
The price tag is quite hefty.
With discount, eCom Success Academy costs $2 495.
It is one of the most expensive dropshipping courses out there and you can see why:
Aesthetics: it must be pleasing to the eye
- It looks great.
- Easy navigation.
- Great video and sound quality.
- The course content is well-thought out
- pretty comprehensive
- access to exclusive apps
- discounts on Shopify and other apps
- additional training on the site for members
- great support
On paper it all looks great and eCom Success Academy is probably the best dropshipping course out there.
But it does have one major short coming – FB Ad Bidding.
I don’t feel the information in the course is sufficient enough to warrant success in your FB Marketing. And that’s a big problem.
So? Do you get value for your $2.5k investment?
Yes and no.
Yes, because everything else that is covered, is pretty good.
No, because you’ll have to invest in yet another course to get more info on FB Ad Bidding…
eCom Success Academy is a great course for those looking to jump onto the dropshipping bandwagon. Adrian Morrison went to great trouble to create and present a professional looking course on this e-commerce model.
The high price might put some people off, but it is one of the best courses (if not the best) on dropshipping out there. It is well worth investing in, if you feel that dropshipping is still a viable option in 2019…
What we like:
What we didn't like:
Is dropshipping the way to go in 2019?
That’s the million dollar question, isn’t it?
A few things to consider:
- Have been at it longer than you.
- They also source all their products from the same vendors (that they find on AliExpress).
- It is expected that Shopify will hit the 1 000 000 mark this year, well before the end of 2019
All your competitors use the same marketing methods as you.
If you just started out, how do you stand out from the crowd?
More aggressive marketing = bigger marketing budget = less profits. Cheaper products = smaller profit margins…
The success of FB Ads is determined by your bidding strategy. And that’s a tricky SOB…
Email marketing is only successful after you have built a large email list. This takes time…
Finding new, exciting, trending, hot products is the cornerstone of dropshipping.
In order to be successful with dropshipping, you have to constantly:
- find new products that will sell.
- consistently set up new ad campaigns with different ad sets to market these products.
- monitor them
- adjust them
- monitor them
- scale or kill them.
After considering all this, is dropshipping still such a hot ticket to online success?
I don't like a business where someone can copy it and compete with me overnight.
It's like Christmas for lazy marketers!
The reason why I like local lead gen, is that it's not easy to copy.
There's real skill involved in building your online lead gen business.
I want a long term business, that's still going to be around 10, 15, 20 years from now.
I want to invest my time into a skill-based business, not something that can be copied and pasted by any teenager with internet access.
What’s the alternative to dropshipping?
"Oh hell naw!"
Because of all the things I mentioned above and more...
It basically takes up a hell of a lot of time, sometimes for very small returns.
It’s not a constant stream of income and success depends on way too many different factors outside of your control.
The alternative to dropshipping?
There are other options to consider.
For one, there is affiliate marketing. And Amazon FBA. And Amazon Affiliate. And Adsense and more…
Based on my experience in online businesses over the last couple of years, and having tried all of the above, I still feel the best option in 2019 is lead generation.
Want to learn more about the best online business model in 2019? Read more about lead generation here, or follow the link below.