This is a very detailed breakdown of eCom Elites, every module is covered. It's one of the most affordable drop shipping courses, but does it live up to the hype? Also is Dropshipping still a good business to get into in 2019?
- eCom Elites Course Overview
- Introduction to Franklin
- What to Expect in this Course
- The eCom Elites Course Breakdown
- Welcome Video
- Module 00 - eCom Introduction
- Module 01 - Sourcing Products And Research
- Module 02 - Setting Up Your Shopify Store
- Module 03 & 04 - Facebook
- Module 05 - Instagram Traffic
- Module 06 - Organic Google Traffic (SEO)
- Module 07 - Email Marketing
- Module 08 - Business And Sales
- Module 09 - Top Secret Videos
- Module 10 - Update Module Ongoing Videos
- Module 11 - Video Request
- Module 12 - Weekly Videos
- Is it a worthwhile course?
- Review Conclusion
- So what is the best online business to start in 2019?
- Why I believe local lead gen is superior to drop shipping?
eCom Elites Course Overview
Introduction to Franklin
Franklin Hatchett is yet another successful e-commerce guru. He's made his money in online businesses and it all started with...
Yes, you guessed it: the drop shipping method.
Franklin started out making websites, ranking them and making some money off the advertising on the sites. He made some money, but it wasn't enough for the laptop lifestyle he wanted.
So he tried affiliate marketing, where he earned a commission on selling other people's products. This worked great until the affiliate company closed down. Back to square one.
Along came drop shipping, which he ran with Facebook ads (similar to Jared Goetz), and BOOM! Success.
Well, not immediate success. As Franklin warns, it comes with time, dedication and hard work...
But success doesn't just happen overnight. According to Franklin, the 3 steps to success are:
1. Stop watching television
2. Stop blaming others and
3. Start taking action.
An interesting philosophy. And one that a lot of people are following, judging by his YouTube channel, which has over 174k subscribers... Let’s see if it works!
What to Expect in this Course
eCom Hacks, is a course presented by Franklin Hatchett. Franklin has a no-nonsense, get-to-the-point tuition style. The great thing about this course is that he shows you real examples instead of just telling you what to do.
Franklin has been in the drop shipping game since way back in 2009, and is one of the authorities on this business method.
According to Franklin, drop shipping started way back in 2004 already with a site called chinavasion.com (can you believe it?). This is why he assures students that drop shipping isn't just a trend, but something that has been around a while and will continue to do so.
But before we get into the details of the course:
I’d like to mention that I am an actual drop-shipper that’s made a few 6 figure Shopify stores to date. This means I have real-life experience with the drop shipping model.
Getting 6 figure stores didn’t come easy, and I definitely shed some blood, sweat and tears to figure out this dropship thing. Success doesn't happen overnight - it takes time.
And NO, I ‘m also not an affiliate for eCom Elites. This means that I do not get any money from reviewing this course in any way from Franklin Hatchett.
This is an honest review based on my personal opinions and experience with drop shipping.
That said, let's get to what you can expect from eCom Elites by Franklin Hatchett.
The eCom Elites Course Breakdown
The course starts off with an eCom Elites Members Welcome Video, presented by Franklin Hatchett. He tells you quickly who he is and where he comes from. Then he goes on to tell you why the eCom Elites course is different.
Franklin assures you that he believes in value for money and that you will get your money's worth (and more) out of the course. I feel we're off to a good start.
Total video time for the Welcome video: 9 min 43 seconds.
Module 00 - eCom Introduction
Franklin starts with a bold statement: “Welcome to the best damn money-making course online”. Considering that other courses can cost up to 10 times more, how will this course compare with some of the others out there?
Franklin makes it clear that this course is for people who are just starting out on their e-commerce journey, so more seasoned veterans of drop shipping might find a lot of the content irrelevant.
For beginners however, this is a great introduction to what drop shipping is.
This Module is nothing more than an introduction to drop shipping. Chances are that if you decided to follow this business model, you already know the basics of what it's about. Franklin doesn't share what is to be expected of the course, but instead tells you not to have unrealistic expectations and expect to be a millionaire anytime soon.
Total length: 28 minutes
Module 01 - Sourcing Products And Research
You might think that over 4 and a half hours spent on Products and Research is a bit overkill, but it's not. Franklin really shares some great tips on how to find hot products. The reason why the module is so long, is because he shows you different methods with actual practical examples.
Franklin also deserves some credit for showing actual, real-time examples of finding products on the different apps and sites that he uses. He doesn't just tell you where to go and what to do, but actually shows you. Great job!
Sadly, we can't give you names of the websites and software tools he uses, but this module is certainly worth going through in order to see what Franklin uses to do research. Some of these have not been featured on other courses, so it is certainly stellar advice!
Total video time for the module: 4 hours and 37 minutes.
Module 02 - Setting Up Your Shopify Store
This module is essential learning for Shopify novices. For those who have been through the process of setting up their own store before, most of the store setup information can be skipped.
Total video time for the module: 2 hours, 43 minutes
Module 03 & 04 - Facebook
In Module Modules 3 & 4, Franklin goes into great detail on how to use Facebook to generate sales. It is the longest two modules in the course, with over 10 hours worth of content and probably the most important modules in the course.
Franklin shows you the methods he has successfully employed where it comes to Facebook marketing. He covers:
Once again Franklin takes the time to explain and show you exactly what to do via hands-on practical examples. This module takes time to work through and even longer to implement, but it is well worth it. I have yet to come across another course that offers this amount of detail about Facebook Ads.
Total video time for the module: 10 hours and 12 minutes.
Module 05 - Instagram Traffic
This is an added bonus. Many of the so-called Shopify gurus will mention Instagram, but won't go into any detail to show you how it's actually done. Franklin, is one of the exceptions. In this module, he shows you how to:
Total video time for the module: 1 hour and 12 minutes.
Module 06 - Organic Google Traffic (SEO)
Talk about topics that other courses don't cover! This module is a pure gem! Other courses will tell you how to optimize your Shopify store in terms of content and ease of use, but no one covers how to get additional traffic to your site that doesn't come from your FB or Instagram ads.
In this Module, Franklin shows you how to create and drive organic (free) traffic to your store. This is a great introduction to organic Google traffic, but it falls a little short on the details. This is a topic that warrants it's own course and not just a quick 8 video, 90 minute module. There are lots of finer aspects that influence the Google Algorithm, and things have changed since 2017, but (white) hats off to Franklin for including it in the course.
If you really want to know how to drive FREE organic traffic from Google itself, then you should seriously consider my number one online business model choice. Click or tap here for more info...
Total video time for the module: 1 hour and 33 minutes.
Module 07 - Email Marketing
In this module Franklin shows you how to get more sales using email marketing. You learn how to:
Franklin shares great insider info that has worked for him in the past and warns you of the pitfalls associated with email marketing.
Total video time for the module: 2 hours and 31 minutes.
Module 08 - Business And Sales
As a New Zealander, Franklin discusses his take on business issues and taxes in New Zealand. The principles are more or less the same across the world, but to make sure that you do not get into trouble as a business owner, it is advised to speak to an accountant to get clarity on the taxes you should pay. Video 3, Business 101, is thus a worthy addition to the course (most other courses don't even mention taxes) albeit form a NZ point-of-view.
Total video time for the module: 57 minutes.
Module 09 - Top Secret Videos
Apart from the other methods Franklin has introduced in the course, he shows you these bonus methods to employ as well. There are some really great tips in here, such as using warranties and building fan pages, that will give you the edge over other Shopify start-ups.
Total video time for the module: 52 minutes.
Module 10 - Update Module Ongoing Videos
Total video time for the module: 2 hours and 44 minutes.
Module 11 - Video Request
This is a nice touch for members and a really invaluable resource for new Shopify students to tap into. Franklin really goes out of his way (and succeeds!) in adding additional content so that his students can get their money's worth.
Total video time for the module: 1 hour and 41 minutes (so far).
Module 12 - Weekly Videos
Is it a worthwhile course?
What I liked:
At the time of writing this review, he already had 222 videos on his channel, ranging from 755k views to 5,6k views for the least viewed video. Based on that alone, Franklin appears to be an authority on drop shipping.
The question is; with so many free videos and resources out there (and the cost of the course at only $197), is the course worthwhile?
The answer is a definite yes. Despite the course being released in 2017 it is still relevant and the information given will enable you to build a successful online business. At only $197, it really is a steal at this price, offering unparalleled value for your money.
The $197 STANDARD course basically covers content from 2017 explained above. It's a great starter pack.
The $297 ULTIMATE option on the other hand, has been updated for 2019 and focuses a lot on click funnels, and also covers Google Ads and includes two of Franklin's books.
Both courses are worth the money and the time you will spend on them.
But be forewarned. As Franklin categorically states - this is not a get-rich-quick-scheme. Having a Shopify store using the drop shipping method is a full-time job that requires commitment and hard work in order for it to succeed. It takes time...
So that's the good news if you're hellbent on starting a dropshipping business.
Why I ranked it #2
I love the fact that eCom Elites is quite a bit cheaper, which is great.
But, from experience I know that in dropshipping you'll blow through $5K easy in testing FB ads - even if you're going at it in conservative Franklin-mode.
So don't think for a second that this is a "cheap" business start-up. It isn't...
There is a drawback to the low course price as well...
The fact that eCom Elites is so cheaply priced, imo attracted a lot of people with poor mentality into the group.
These penny pinchers always want more - it's the classic case of offering the hand and they grab the arm. It's either constant whining or wanting advice for every single little thing. I sometimes wondered if these people actually went through the course material...
Also, Franklin takes on the approach of being very conservative in ad spending. He proposes slow and steady wins the race. Problem is, with FB manual bidding it is exactly that: a RACE. The faster your ads are seen by the right people, the sooner you cash in.
Waiting for a couple of days to go through the data and doing adjustments seem a bit laborious, especially for potentially low returns.
you might get burned!
If the course instructor gives you a warning about a business model, you should perhaps pay attention.
Franklin said it himself:
You are not going to make 7 or even 6 figure stores any time soon. It takes time, dedication and commitment, big marketing budgets and a bit of luck to succeed at dropshipping.
Dropshipping is not a get-rich-quick scheme.
To be honest, with all the time and effort (and frustrations of dealing with Facebook ad platform), dropshipping just wasn't worth it for me to continue.
It is extremely difficult to make it big time with dropshipping in 2019. There are just too many external variables at play to make it a "safe" bet.
Sure, you can make a lot of money (if you do it the eCom Hacks way), but you can just as easily lose a lot of money in a very short space of time.
Following Franklin's methods, you might be able to make a good income from it, but it certainly won;t make you rich. Dropshipping is too inconsistent and won't necessarily give you a steady income.
There are much better alternatives out there...
If you are absolutely sold on the drop shipping method, then this is one of the best courses out there. Franklin Hatchett has certainly gone out of his way to make sure that his students get their money's worth. Don't let the low price fool you. The content is comprehensive. So much so that it offers more content and insights than some of the courses at five to ten times this price.
eCom Elites is certainly one of the best Shopify drop shipping courses out there. And at the price, it is a steal!
What we like:
What we didn't like:
So what is the best online business to start in 2019?
Fact: drop shipping CAN make you money FAST.
But money can stop also FAST. When 1 variable changes, it can throw your entire conversions into whack.
There's a lot of variables at play, many of which is outside your control.
You need to constantly find new trending products to prepare for when your current product goes out of trend and stops converting.
You need to constantly adjust your advertising campaigns by out-bidding and out-thinking the competition. It takes a lot of hard work and a lot of your time to make it work & sustain the income. There's no guarantees here, even if you follow all the steps to a T. You can just as easily NOT make money.
Based on those facts, it's easy to see that it's not necessarily a steady stream of income. And it's far from a passive stream of income.
The whole point of a business is to make your money work FOR you.
The alternative? From successfully getting 2 successful shopify stores & going through the trials & tribulations, I can honestly tell you that I believe fully local lead gen is a far better business model.
Why I believe local lead gen is superior to drop shipping?
In my humble opinion (but based on business experience in different forms of online business models), I think it is, yes. This is why: