- Drop Ship Lifestyle by Anton Kraly. The #1 Selling Course on Shopify?
- Drop Ship Lifestyle Course Overview
- Introduction to Anton
- What to Expect in this Course
- The Drop Ship Lifestyle Course Breakdown
- Section 01 - Drop Ship Blueprint
- Section 02 - Adwords PPC
- Section 03 - Paid Social Traffic
- Section 4 - Events
- Is it a worthwhile course?
- Review Conclusion
- Drop shipping. Yay or nay?
- What is the alternative?
Drop Ship Lifestyle by Anton Kraly. The #1 Selling Course on Shopify?
Drop Ship Lifestyle Course Overview
Introduction to Anton
I have to mention that Anton Kraly is featured in Forbes. Not just in passing, but a full article was written about his online successes back in May of 2017.
His drop shipping business made $3,68 million in revenue in three years before he sold it. Since then it seems he has been solely focused on Drop Ship Lifestyle, which brought in $3,5 million in 2016 alone...
That's pretty impressive.
On his personal blog, Anton states that he has been making a full time income online for the past eight years while being 100% location independent.
This means he truly lives the laptop lifestyle, where he is not bound by an office and can work from virtually anywhere (as long as you have a wifi signal).
Anton made money online by creating eCommerce stores, running Amazon Affiliate Stores, promoting for Affiliate Networks and by creating Digital Products.
FIRST AND FOREMOST: MY DISCLAIMER:
What to Expect in this Course
You won’t find an introduction video to the course inside the course itself. In order to get some background on what the DSL drop shipping business model is, you need to go to the course home page and watch Anton’s introduction video.
(It’s under the heading “Why Drop Ship Lifestyle®? What is the Difference Between Traditional Dropshipping and The Drop Ship Lifestyle® System?”)
And that’s exactly how Anton lures you in. He describes Drop Ship Lifestyle as being very different and very unique, as opposed to traditional drop shipping methods.
On paper it already appears impressive, right? It definitively sounds like an alternative to the "traditional" dropshipping model.
Let's offer you some more bait...uhm, I mean info.
This is how Drop Ship Lifestyle works:
Okay. So it all SOUNDS pretty impressive.
Lets dig a little deeper into the course to see if all the fuss and claims are warranted.
The Drop Ship Lifestyle Course Breakdown
- Drop Ship Blueprint
- Adwords PPC Course
- Paid Social Traffic Course
Section 01 - Drop Ship Blueprint
- Niche and Product Selection,
- Market Research,
- Creating Your Website,
- Finding Suppliers,
- Optimizing for Conversions,
- Getting Traffic and
- Automation of Your Site.
Section 02 - Adwords PPC
Section 03 - Paid Social Traffic
- how to create a campaign mapping spreadsheet (a template would have been nice, but it's not difficult to set up).
- you're shown how to set up your Facebook Business Manager and FB Ads Manager Accounts
- how to install the FB Pixel, a product catalog and a Pixel for Dynamic Product Ads
- you're shown how to set up the Product Catalog Tool and a Product Feed (used to create Dynamic Product Ads.)
In this very short 5 minute module, Michael shows you how to set your Instagram Ad Campaigns up in Facebook.
In this module, Michael shows you the different types of Pinterest Ads and how to open a Pinterest Business Account.
He also offers advice on what works on Pinterest and then shows you how create Pinterest Ad Campaigns and how to track them.
Michael starts by explaining the theory behind Twitter Targeting Methods, Ad Types, and Strategy.
Finally, Michael shows you to analyze Results on Twitter.
This short module serves as a recap for the preceding modules on advertising on Social Media.
Michael reiterates that you need to keep the golden 3 x R's rule in mind for every single ad you run, regardless of the platform:
Target the Right Person, with the Right Offer, at the Right Time.
Michael also gives some valuable advice on when to use retargeting ads and the he reminds you that you have be active during your campaign. Ads campaigns that are set and left can never be successful.
Section 4 - Events
- Stalking Prospective Buyers on Facebook,
- Selling your Online Store,
- How to balance Work, Life and Family (and joining groups and VAs),
- Influencer marketing,
- Building a Brand,
- Alternative Traffic Sources, and
- Content Marketing
Is it a worthwhile course?
This is an extremely difficult course to judge, simply because it throws everything you've ever learned about drop shipping out the window...
- You don't waste time constantly looking for new products!
- You don't use suppliers/manufacturers from China!
The big question is:
Is this a good business model?
- It's great that Anton's team will do some research and tell you if you have a winning niche.
- The support that you enjoy from the DSL group is great.
- You focus on only one niche and specialize in it.
- There's no need to constantly look for new trending products - this saves an enormous amount of time AND
- you don't need to employ yet anther VA to do product research on an ongoing basis. So you save money as well AND have more control over your business.
And the course?
Can the Drop Ship Lifestyle method work though?
Yes. I am sure it can. With the right amount of commitment and perseverance, advertising budget, support, suppliers, time, marketing savvy and luck, it is definitely possible.
Will you be well-enough equipped to be an online e-commerce success after this course? In 2019...I personally don't think so.
If you want a different spin on drop shipping, then this is most definitely the course for you!
Instead of cheap trending products that are mass produced in China, you sell "evergreen" higher end products (Anton suggest a minimum price of $200, but you should really aim for more than $700...).
It's easier to sell one $1000 product, than 1000 x $1 products...
You also don't get suppliers or manufacturers form China, but rather source them "locally". And you only approach and apply to suppliers who enforce Minimum Advertised Price (MAP) policies.
And that's where the problems start - this takes a lot more effort than simply getting a supplier on AliExpress. And you can't set the minimum price. And you only target the Upper Middle Class.
None of them are real deal breakers, but this form of drop shipping definitely involves a lot more initial work than the other dropshipping modules, so be warned.
Okay, so that takes care of the business model. What about the course?
In my opinion, other drop shipping courses offer a lot more content and practical examples on how it is implemented. There's a lot of theory in the course and you're not actually shown how to implement all the theory...
What I like:
What I didn't like:
Drop shipping. Yay or nay?
- DS01: Advertise trending products and sell them through your online store. The suppliers in China handle delivery.
- DS02: Advertise high-end products that are not prone to being influenced by trends (or seasons). Locally sourced suppliers handle delivery.
Both models have their pros and cons.
DS01: Trendy Products
- You have to quickly jump on the bandwagon or guess what the next trending product will be.
- You're constantly looking for new "hot" products
- There's a lot of quick money to be made IF you are willing to take big risks on advertising...
- Competition is stiff
DS02: Evergreen, high-end products
- You specialize in one niche selling only high-end products - some say this is an advantage, others a disadvantage. You be the judge...
- It takes much longer to find suppliers (there's a chance you might not find any and then you have to start all over again).
- There's a lot more scope where targeted audience advertising is concerned. Being able to use Google Ads is a big plus.
- Competition is not so stiff but your target markets are much, much smaller.
As a whole, drop shipping as a business model is very hit and miss to me. I have tried it (both high-end and trending products) with mixed results.
I won't go into the details, you can read about it here, but the bottom line was this:
My best month made $50k! $50k? Whoa! Right?
Wrong. All these drop shippers tell you they have 6 and 7 figure stores, but they don't tell you what profit they make/made on those big numbers...
On my $50k, I made only $3000. For all that time and effort...
And that was my best month...
What is the alternative?
There are many online business models out there to choose from. Anton even proved that you can change an existing business model into something else.
The four most succesful online business ventures that you can get into today, are:
- Digital Marketing
- Amazon FBA
- Affiliate Marketing
With a lot of dedication and hard work, your chances at success are much better than the guys who just want to make a quick buck. So if you really go balls-to-the-walls, all-in, with a succeed-or-die-trying attitude, then you can make some money from all four of them. (Some more than others though...)
- That you are not looking for a get rich quick scheme, pie-in-the-sky business model that is not sustainable.
- You want to change your life. Permanently.
- The goal is to work smarter, not harder.
If this is you, then there is only one real option.
(Ps: If you don't know my back story yet, feel free to check it out here. It will tell you how I got to where I am today and what I've learned along the way. And don't worry, it's not as formal as the reviews. It's a quick and easy (very informal) read.)