One of the best methods for closing small business clients is to provide results in advance. This is a clip taken from the live weekly lead generation coaching call that Dan does twice a week, every week.
I’ve gotten so much gold nuggets from Dan’s ongoing coaching throughout the years, this is on top of the 5 week lead generation coaching program that taught me how to build a multiple 6 figure lead generation business.
When you give results freely to people they feel naturally inclined to give back. This is called the law of reciprocity.
By the time I reach out to a small business owner, I already sent them bunch of free leads so I’ve already proven myself before I talk to them.
This is key, because it puts you in a powerful position.
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