Use Tools To Get A Competitive Edge
So now that we have both a niche and out top competitor, let’s dig in a little deeper to make sure we’re building our castle on stable ground.
so after you copy the URL of your main competitor, go back to KeySearch and click the menu button that says “competitive analysis.”
After that, just paste your competitor’s URL where it says “enter keyword.”
You’ll see all their keywords pop up on the right side of the screen, and you then need to click “volume” so that the highest volume keywords pop up.
This part is a very eye-opening experience, because you’ll see all the other products that they’re selling and thus trying to rank for.
Heck, you’ll even see their current position on Google, but again you should take this with a grain of salt.
I would then grab the top ten keywords and type them into Google, seeing what sites rank in the top 3.
It may seem a little bit redundant, but it will help you be 100% sure that you’re getting into the right niche.
So what are we looking for here?
just like earlier, we want to see sites without a strong backlink presence ranking in these spots.
Affiliate marketing these days is a little bit tough to get into without a solid plan, so you definitely want to make sure you’re not shooting blind.
So I took the top keyword in this case, which is “skateboards electric” and typed it into Google to see who was ranking.
The top site was Amazon, who I skipped past. If you structure your blog post as a comparison, people may gravitate to you even if you rank second under Amazon.
So I then took this site and looked at its backlink profile using another tool.
You can still use KeySearch for this, but I personally prefer Mangools, mostly because it shows you the topical relevance of the link source.
So it turns out that this is a decently powerful site, but there are definitely some holes that could be exploited, such as finding more topically-relevant links.
Don’t stress on that too much though because we’ll talk about that more in detail later.
Lead Generation is my #1 Online Business Choice (IMO Less Hassle Than Selling Physical Products)