My biz partner & I went through quite a lot of dropshipping courses over the last 2 years, in this review we're covering our top 5 favorites.
Disclaimer: We've made 2 successful 6 figure Shopify ecommerce stores to date.
We're not affiliates to any course, so just like Simon Cowell from American Idol, we'll be harsh critics.
The criteria that we'll be looking at and rating include:
- Niche Research Training
- Shopify Training
- Clickfunnel Training
- Facebook Ads Training
- Support / Community
- Is the training up-to-date?
Hopefully this review helps you pick the best online class for dropshipping that's right for you.
They all have strengths & weaknesses so pay attention closely.
I also cover what it takes to succeed with dropshipping.
And how dropshipping stacks up against the lead generation business (which is quite the powerful biz model that I've had a lot of success in. More on that later)
- My Top 5
- 1. eCom Success Academy - Adrian Morrison
- 2. eCom Elites - Franklin Hatchett
- 3. eCom Hacks Academy - Jared Goetz
- 4. Drop Ship Lifestyle by Anton Kraly
- 5. Shopify Ninja Masterclass by Kevin David
- Which Dropship Program is right for me?
- Brandable Niches - Key to Success in 2019
- My Dropshipping Experience Selling Shark Onesies
- Competitors Stealing Your Dropshipping Business
- So What the Heck is Lead Generation?
My Top 5
1. eCom Success Academy - Adrian Morrison
Course length: 39 hours and 34 minutes. Price: $2 495
Niche Research Training: 80% Pretty good. Adrian goes into detail about finding the right vendors, products, pricing and even creating your own niche products.
Shopify Training: 90% Shopify store setup is very comprehensive (as with all these dropshipping courses) and easy to follow and implement on your own.
Clickfunnel Training: 80% Adrian goes into detail on how to setup and manage your email marketing campaigns and tells you the sequence of when to send re-targeting emails.
Facebook Ads Training: 80% Probably the most comprehensive FB Ad Training out therewith regards to the different types of ads. Adrian shows you all the different ad types and how to set up a campaign for each. However, the FB Bidding Strategies are not as detailed as some of the other courses.
Support / Community: 80% Great support from a dedicated support team. Then there's also with weekly training webinars where you have access to Adrian personally.
Is the training up-to-date? 70% There was a rumor that the course would be updated in 2019, but so far there has not been confirmation of this on the official eCom Success Academy website.
2. eCom Elites - Franklin Hatchett
Course length: 34 hours and 32 minutes. Price: $197
Niche Research Training: 80% Pretty good. Franklin teaches several ways to find niche products.
Shopify Training: 90% Shopify store setup is comprehensive and Franklin also shows his preferred apps and tools.
Clickfunnel Training: 75% Franklin shows you how to setup and manage your email marketing campaigns.
Facebook Ads Training: 70% Not as comprehensive as some of the other courses out there, but does teach the basics.
Support / Community: 80% Great support with weekly webinars, Q&A sessions.
Is the training up-to-date? 80% Franklin offers an "update section" to members, and the training was updated in 2019.
3. eCom Hacks Academy - Jared Goetz
eCom Hacks, is a course presented by Jared Goetz. Jared is a proven dropshipping hacker, and has successes with 7 figure stores using these same tried and tested methods.
- Jared covers EVERYTHING from A-Z on how to set up your first store - he even tells you which plugins to use!
- The course teaches you which products to look at, where to get them and how to manage order fulfillment.
- Jared's tried and tested FB advertising and scaling method.
Niche Research Training: 70% Jared proposes that you copy others and/or use his website to find your products.
Shopify Training: 90% Setting up your store and tweaking with the dashboard and apps are well covered.
Clickfunnel Training: 50% Jared only makes use of FB Advertising and nothing else... You simply CANNOT put all your marketing eggs in one basket.
Facebook Ads Training: 85% Pretty comprehensive training - IF you have the budget to allow for Jared's preferred aggressive methods.
Support / Community: 80% Good community and not too bad feedback concerning course / technical issues.
Is the training up-to-date? 80% Jared continues to add new updated material, but the bulk of the course content is still stuck in 2017.
4. Drop Ship Lifestyle by Anton Kraly
- You do not want to follow the rest of the drop shipping crowd.
- Anton suggests you sell high-end products to the upper-middle class, rather than cheap, mass produced trending items that appeal to the masses.
- It's better to sell 1 x $1 000 item, than 1 000 x $1 items. Why? Less effort and more profit!
- There is also a Done-For-You option, if you don't want to do the all the leg-work yourself. Anton's team will get you up and running in no time.
- DSL's course content is not as comprehensive as some of the others - but you pay a premium...
- You don't use suppliers/vendors from China. Which makes it much more difficult to source your products.
Niche Research Training: 60% Very basic when compared to other courses. In fact, you're told to compile your own list based on the high-end products that you have bought, so there's very little research done...
Shopify Training: 90% Everything you need to setup and start selling on Shopify is included here.
Clickfunnel Training: 70% FB Re-targeting is very basic. Google Ads is much more in detail.
Facebook Ads Training: 60% Very basic. To Anton's credit, he did include modules on Instagram, Pinterest and Twitter as well, which you will not find in other courses. Unfortunately, the info given is very basic. Google Ads is much better and gets an 80% rating in my book. Combine the two and it's 70% for Ad Training as a whole.
Support / Community: 80% DSL enjoys a very good community and it is bolstered by weekly training in the members section and annual live events.
Is the training up-to-date? 90% Yes, an updated version was launched in 2019. BUT, that has almost doubled the price of the Ultimate package from $4 997 to $8 997... (The basic course still costs the same though.)
COURSE CONTENT: 60% I had to add course content for DSL, simply because it is NOT as comprehensive as the others. You might even feel cheated, given the price you paid...
Overall Rating: 3.7/5
5. Shopify Ninja Masterclass by Kevin David
Shopify Ninja Masterclass isn't the most comprehensive course out there but it is brilliant in its simplicity and just getting you to take action. If you are a proponent of the KISS principle (Keep It Simple Stupid), then this course will fit you like a glove.
Kevin is a no-nonsense, get-to-the-point kind of teacher and he flies through everything dropshipping related at a frenetic pace.
Niche Research Training: 70% Kevin does a great job of showing you which niches are highly profitable (according to him). He compiled a list of well over a hundred niches BUT doing your own niche research is very much neglected.
Shopify Training: 85% Everything you need to setup and start selling on Shopify is included here. Other courses do offer more insights though.
Clickfunnel Training: 70% FB Re-targeting is very basic and Kevin does offer you a free Done-for-You clickfunnel. BUT, the best courses are more detailed.
Facebook Ads Training: 60% Very basic. Kevin gives some great ideas on where to find inspiration, but the actual application is where the course falls short. Shopify Ninja does NOT cover Facebook Ad Bidding - this is a potential deal breaker for many, including me.
Support / Community: 80% Kevin's Ninja courses enjoy a good social media following and the groups are very active.
Is the training up-to-date? 80% A year has passed since the last course update... A lot happens in the digital world within a year though...
COURSE CONTENT: 60% Not the most comprehensive dropshipping course. The unique, out-of-the-box techniques used by Kevin are great, but the content remains thin...
Overall Rating: 3.6/5
Which Dropship Program is right for me?
if you're strapped for cash, you should go with eCom Elites by Franklin Hatchett or Shopify Ninja by Kevin David. Ya Kevin is much younger but he comes across very professional in his videos, although I will say that he def attracts much younger crowd as you may find in his FB group.
If you ain't worried about a couple G's to invest in yourself, then I really like eCom Success Academy by Adrian Morrison. eCom Hacks by Jared Goetz is also a good option if you want to be up and running quickly.
Their courses are very good, and ESA is especially thorough (although a little dated)).
Each one of these courses I took, I learned a new tip / trick, so it was all worth the investment.
Especially when it comes to scaling FB ads and preventing ad accounts from getting shut down. Each coach had a unique strategy that I learned from.
And when you start having some success with drop shipping, you def might wanna try some high ticket dropshipping which is all that Anton Kraly of Dropship Lifestyle teaches & he does a great job at it.
So all in all all these courses will teach you everything you need to know to reach success. But if you're a complete beginner, I would go for courses that offer the best support and weekly coaching calls are massive help.
Jared, Adrian & Franklin provides weekly coaching calls which was the biggest factor that caused their courses to place 1,2,3 on my list.
Brandable Niches - Key to Success in 2019
Ya this might be the best lesson I learned through investing in these different courses, talking to coaches, other successful dropshippers that made the biggest difference.
Picking a brandable niche.
For example. This dropship store: beardbrand.com
Started off as a beard oil store, but has now expanded into a brand that offers all things related to men's beard care
They even have posters that are about beards.
This type of store provides even more optimization especially once they enter your email list and become fans of your brand.
This is how you can build brand loyal customers and repeat business.
FB ads can get expensive at times, the first sale you may break even but if that customer becomes a repeat customer and begins buying other products from you, it just increases your profit for each customer.
So you're not as vulnerable to sudden spike in ad costs.
My Dropshipping Experience Selling Shark Onesies
Like I said in the into.
I made 2 dropship biz successful.
One of them was selling shark onesies.
I capitalized on that baby shark song that went viral (swept the nation)
Found a supplier on aliexpress
Created my eCom store using shopify: shopcattywampus.com
And went ahead and started running FB ads to it.
Getting traffic with paid traffic is fine, but took a while before I was profitable.
This is when I realized that dropshipping does take much more upfront capital in ad spend than I expected.
I probably spent around $5K before I had my first profitable day.
What really began to work was when I started running Video ads.
This coupled with the fact that it was September and Halloween was quickly approaching around the corner, pushed it over the edge.
The biggest month was $49K in sales
Here's the breakdown of cost & profits:
- Each onesie sold for: $36.55
- Each onesie cost: $19.55
- (Net Profit of 1 onesie sold): $17
- Net Profit Before Ad Cost: 1340 * $17 = $22,780
- Total Facebook Ad Spend: $17,320
- Final Net Profit: $22,780 - $17,320 = $5460
$5460 in 1 month sounds pretty good on the surface, but unfortunately that was the very best month, sales began to teeter off the next month, and within 2 months I had to stop the ads because it was no longer profitable.
This is when I realized how fickle the traffic using FB ads can be & selling eCom with it:
- Yes you can scale quickly but you also quickly exhaust your audience as well.
- Products that are fads don't stay fashionable longterm
Yes I made some profits those 2 months but when I factor in the cost of testing different ads, it def wasn't the baller income I had hoped.
I also discovered the "super exciting" world of product order fulfillment and dealing with purchase charge-backs, complaints & returns from customers... which I never had to deal with before with my lead gen biz.
I understood now that you are not going to get rich off of 1 shopify store, you have to have at least have 2-3 going at all times, and constantly be look out for the next trend.
Is the juice worth the squeeze?
If you're still stuck at a 9 to 5, sure ANYTHING is better than that.
But for me, it wasn't.
I wrote my entire journey of creating this onesie dropshipping biz, step-by-step, if ya wanna read it click on the button below:
Competitors Stealing Your Dropshipping Business
Even the top 2 dropshipping courses on this list (eCom Hacks & eCom Elites) teach the method of researching competition and copying what's already working.
You can literally rip someone's FB ad, funnel, store, & even the product, in couple hours.
This takes all the guess work out of it.
Sounds great on the surface, but in actuality not a huge fan of this model.
Because what's preventing someone else from coming in and doing the same thing to you.
This makes dropshipping more of a short term play.
Eventually that niche will get saturated, CPC will go up, and the product becomes unprofitable.
Therefore, the dropshippers that have created a sustained business are investing serious capital to create their own unique product that cannot be duplicated.
You need to be a savvy product creator / innovator and have at least $25K for product design & production.
In business, "Easy" is overrated.
Because if a business is too easy for anyone to do, it gets saturated quickly.
You don't want to get into a business where the barrier of entry is so low.
Why do you think plastic surgeons make a lot of money for the rest of their career?
Because they have a skill that not too many people can acquire.
This is why I hedge towards businesses that actually require a high-level skill to operate, like lead generation. (Not so easy for someone to come in and copy your business)
So What the Heck is Lead Generation?
If you're a dropshipper through and through, more power to ya.
But I believe in diversifying your income. Especially on the internet.
It's very simple, we generate leads for small businesses and get paid for doing so.
Here's why I like it.
- More longterm because every small biz out there needs leads in order to survive till the end of time
- More passive because once our lead generation sites rank to the top of Google you don't really have to do much maintenance to it, just leave it alone and it'll keep generating leads & income for you.
- More impact because you're literally changing lives for these biz owners that were struggling to pay the bills because of lack of customers
Now are we creating flyers & magazine ads to generate these leads?
Simple website sites that rank at the top of Google like this
This site makes me $1500 per month on auto-pilot.
My tree care guy's biz has blown up because of my leads.
Safe to say, I have a client that loves me and will be with me for many many years to come. #customerforlife
This is a biz that I feel good about and tell people proudly because I know I'm changing lives.
With more customers, my clients can go on more vacations & spend more time with their family because they can now hire staff and have the biz run itself bit more.
Find out more by clicking here and watch the video with Dan & Grant Cardone.