The early morning sunshine lazily filters through the curtains of your bedroom, touching your toes, warming them gently as a tingling sensation travels up your spine.
You take a big, slow stretch, releasing the tension in your muscles as you turn your head toward the window. The world comes into focus.
You smile, noticing the clouds slowly drifting through the bright blue and yellow sky. As they drift through the breeze, they drag dark shadows over the earth.
What a beautiful day to be alive, you think to yourself.
Suddenly, an ice-cold bolt of fear pierces you through the chest.
Your pupils dilate. Your breath is rapid and shallow. Shaking in panic, you rip your phone from the drawer next to you and look at the time.
You’re late for work.
Your boss is going to kill you.
“What about that car payment?” you ask yourself. What about those travel plans?
Is it all going to come crashing down on you?
Then, out of nowhere, a stoke of genius illuminates your troubled mind.
You don’t have a job. No boss.
These are signals from your past, back from before you made the decision to completely alter the course of your destiny.
You now bring in all of your income utilizing the power of the internet.
You remember the trip you booked to visit Greece next month, and a sense of excitement washes through you like a wave.
It’s a simple trip, nothing too lavish. But still very exciting.
And you’ll still be running your business just the same while you’re there, which means constant income.
So how can you make an online income, and is the AWOL academy the right pick for you?
Well let’s talk about it. My name’s Ippei and I currently make multiple six figures online from the comfort of my laptop generating leads for local businesses, (my personal favorite online business model of all), but I’m also very familiar with this course.
So let’s break down what you get with this deal.
So let’s make like a ’90s DJ and break it down for you…
So what is the AWOL academy, and what does it teach?
It’s basically an online training platform by Kaela Kanae that teaches students how to start an affiliate marketing business.
The way you get eyes on your sales page is by using Facebook ads & other paid advertising such as Google Ads to drive traffic to landing pages. From there is where the real magic happens. At this stage, you collect email addresses and promote offers to them using email marketing.
AWOL also gives students the option to promote the AWOL Academy itself as an affiliate. I personally have very mixed feelings about this because I feel it can lead to a business model that’s similar to an MLM or Network Marketing, where Kaela makes money on his courses not because they’re the best but because his customers are selling it as a business opportunity.
It really makes you wonder- does you the actual business they’re coaching you on really work, or is affiliate marketing using paid ads a dud?
And furthermore, is Kaela really making money with affiliate marketing itself? Or does he make money just because he sells a course on it?
I’ll give you my unbiased review on this course… (I’m not promoting it by the way.)
I’ll also tell you what I think about affiliate marketing in general, compared to other online business opportunities.
Overall, there’s really no comparing it with local lead generation, which is my #1 online biz pick, hands down.
Heck, I’ll even share a little insight about the craft of making money online, which seems to be so hot these days.
That’s right, I like you guys so much that I’ll even throw you some of the tasty little golden nuggets of experience I’ve gathered throughout my own entrepreneurial journey. Just for you to crunch on. The sauce is optional.
First, I’ll just mention that I’ve gone from just scraping by, (kinda like one of those crappy little lowrider pickup trucks) to building my own online business that even allowed me to kill my job.
I’ve worked extensively with both affiliate marketing and dropshipping.
That’s right. No more dead-end job making $35K a year. I was able to that job to the curb and do the things I really wanted, like underwater basket weaving. Or knitting… You know, stuff like that.
But business in the online world can take a while to get right, and perseverance is necessary.
Most people, however, settle for the quick & easy path.
I’ll explain how that’s preventing them from making huge breakthroughs.
AWOL Course Overview, What you learn inside AWOL
- Pro Academy – $99
- Internet Income Explained – $49
- Inbox Academy – $447
- Conversion Academy – $1797
- Traffic Academy – $2,997
- Master’s Academy – $5,497
Basically, the business model that AWOL teaches you is affiliate marketing using paid advertising.
Affiliate marketing is basically the act of making money online by promoting other people’s products. You earn a commission every time someone purchases through your link.
Commission ranges from 10-40% usually, and the conversion rate is quite low so you have to be prepared to drive a lot of traffic to make any decent income with affiliate marketing.
AWOL teaches you how to drive traffic using paid advertising (in this case Facebook ads.) The problem here is you have to pay upfront for traffic, which requires a decent budget like at least be willing to spend $100 to $300 per day.
And even then, you have to hope that you’re gonna be getting an ROI to begin with…
But even that isn’t guaranteed by any means.
Facebook’s gonna spend your daily budget regardless of your conversion rates, they just don’t care if you’re making money or nah.
They just want those billions.
In the course, you’re taught to use landing pages to collect people’s emails so that you can email them different offers over time and do upsells.
Yeah, I’m sure you’ve clicked on a Facebook ad and it took you to similar kinds of landing pages & email sequences before.
Yes the core strategy itself works.
Heck, I do it myself with this blog.
However, the problem with the AWOL strategy is relying on paid traffic.
Paid traffic means you have to convert at a certain percentage or you’re actually losing money.
I’ve spent a lot of money trying to make affiliate marketing work with paid traffic before and its simply a big pain in the butt.
That’s because Facebook ads tend to fluctuate a lot in performance and you can go from making a profit to losing money on a day to day, week by week basis.
If you spend $35 per conversion and you’re only making $20 per sale, then you’re losing money even though you’re getting some sales.
My AWOL Course Complaint
Overall, I feel like their training is a bit too broad.
It teaches you the mechanics of how to run an affiliate marketing business using paid ads and email marketing quite nicely.
In the end, however, it fails to get very specific as to what niches to target, what kinds of ads work for that niche, & how to make sure your ads get shown to premium traffic.
I feel like AWOL tries to teach you how to market any product/offer under the sun.
I don’t think that’s a good approach for newbies, especially when it comes to affiliate marketing.
Because every niche requires great attention down to the smallest details to make it work. If you don’t, you end up spending more on ads than you’re making from the sales.
Let me give you an example.
Last year, I hired a super affiliate to teach me affiliate marketing. I’m talking like the Bruce Lee of affiliate marketing. (He couldn’t do the one finger pushups, though.) Even with 1 on 1 mentorship and him telling me exactly what kind of ads to use, it was still very difficult. Though I made some money from it, my best month being $5000 net profit, I still had to spend so much time every day managing ads, that it just wasn’t worth it for me.
Here’s an example of one of the weight loss offer ads we used.
There’s quite a few things going on here that made this ad profitable.
To increase the CTR (Click through rate) of an ad, its all about the image.
I’ll share with you some of the secrets I learned to increase CTR
- Image having a slightly sexual undertone (Kinda like those Herbal Essences commercials, you know what I’m talking about?)
- A somewhat ambiguous image where you can’t quite figure out what’s going on. (Like what the hell is this? Guess I better click…)
- A sciencey image also makes you wanna click through to quench people’s desire to learn something new.
- A green background seems to slightly increase CTR
- An image that tells a story also increases CTR because people get curious about the story. (Like the ending to Breaking Bad. And oh my god. What an ending.)
All of these factors are in play with the image I created above and it produced pretty high CTR at 9-12%
for a weight-loss ad, that’s really good.
So as you can see, I had to learn a lot more skills to be successful running affiliate offers on Facebook Ads than what is provided with the AWOL.
Ultimately, even though I knew I could make money with affiliate marketing using paid ads, I quit doing it.
That’s because I was making way more money building websites that use free traffic to make a recurring income by generating leads for local businesses. More on that later.
Another red flag for me is that their courses eventually teach you to promote the AWOL course as an affiliate.
Which raises the question, is Keala Kanae making a living because his coaching material is just that good?
Or is he able to sell more courses because he’s allowing all his students to promote it?
For me, you lose a lot of credibility as a coach if you offer your coaching program as an affiliate opportunity to all the students.
Basically what this does is foster a situation where you have brand new students that don’t even know for themselves if what is taught in the course actually works or not, yet they’ll be out there promoting it like its the best thing since sliced bread.
Also when you join our lead gen coaching program, you are actually taught how to build the lead gen business, not just to turn around and promote the coaching program.
Myself included, there’s only like 3 of us that are even allowed to promote this lead generation coaching program. We were handpicked by our mentor because we became successful and built a relationship with him over time.
He’d probably make more money if he allowed every single student to turn around and promote the coaching program as well, but that would hurt the integrity of the course. We’d basically have some students peddling the coaching program for a quick buck instead of actually building their own business and real success.
This is my big issue with affiliate marketing.
Most people get into it not because they are passionate or know a lot about the product or subject, they simply want to get a sale.
So you get all these ingenuine affiliate marketers putting up really low-quality content, making a video in a mansion they don’t own, or writing about something they haven’t got a clue on.
All in the hope of getting a sale.
This is basically the kind of marketing strategy that is taught inside AWOL.
It’s kind of like a sad party clown. A really small one. Next to a cat.
It just feels… Out of place.
Which is why you see so many low-quality AWOL academy review pages or youtube videos out there.
This kind of affiliate marketing feels more like MLM to me.
Where people use a lot more hype to promote the product because they don’t have anything real or any tangible value that they can share that’ll actually benefit me.
Don’t seek for the quick fixes or fall for the hype that promises all the riches without ever explaining to you in a simple to understand manner how it’s done.
The number 1 question you have to ask yourself when hiring a mentor
Dan Lok breaks it down easily…
Dan Lok is the real deal, he’s a gun-slinging, suit-wearing, multi-millionaire serial entrepreneur.
According to him, the number 1 thing you have to ask yourself before you hire a mentor is, are they actually doing the things they teach to make money themselves?
And that’s a great question to ask yourself.
This is why I openly show my lead generation company site: lppei Leads
In fact, my lead generation business is still my bread & butter, my #1 income source, and that’s by far. And to this day I still have a team of 5, hired full-time, working day in and day out building this business.
I just reached a certain point where I wanted to try something new. So I started this blog so that I can share this business opportunity with other like-minded individuals.
I have 100% confidence in it because I am doing it every. Single. Day.
I can’t say quite the same for Mr. Kanae.
I’m just not too sure if he’s actually making money with affiliate marketing.
the fact of the matter is, I just don’t know.
After going through his course, which I felt was quite basic & not detailed enough to produce great results in most affiliate niches, my gut tells me that this is someone that’s making most of his money selling his coaching program.
Making Money Online is Not Easy But It is Simple
This whole journey of living the laptop lifestyle can get quite confusing to people because the market seems so inundated these days.
This is mostly due to the fact that there are so many new gurus that pop up on the daily in your news feed or youtube video ads that promise you the world with their new secret formula, just opt-in for your free eBook training!
How often are we bombarded with these ads these days?
And hey, not knocking those guys. I’m just saying it’s easy to get distracted and try a million different things.
Making money online isn’t easy or else everybody would be doing it.
But it’s actually quite simple.
Let me explain.
Being able to make money on your own without working for someone else, all comes down to how much value are you able to deliver to the marketplace.
The value you can bring to the marketplace is determined by one thing and one thing only, your skills.
People get stuck reading one self-development book after another and wonder why their bank account is still empty.
I mean hey, you’ve gotta get your mind right before you get the grind right, but mindset is only a small part of the equation. After you got your head screwed on right, it’s time to work hard to develop your skills.
At the end of the day, this is why I don’t recommend affiliate marketing because everything you learn inside AWOL is something that anyone else can easily do.
Overall, being able to create landing pages & drive traffic using ads is not really a high-level skill in my opinion, at least as of July, 2020. Now to be clear, those skills are the prerequisites for many types of marketing, such as certain types of Lead generation.
It might have been something more special several years ago, but now with all these platforms that allow you to build landing pages so easily (like Click Funnels for example), most business owners out there can figure out how to do these kinds of things on their own.
You know what’s harder to do on the internet?
Drive qualified leads to business owners in your sleep.
Now that’s a lot more lucrative, high-level skill because it brings higher quality customers to a business and guarantees an increase in profits because you’re not dumping money on paid ads.
Seek to Develop High-Income Skills First Before You Jump into a Business
Think of multi-millionaire business gurus like Gary Vaynerchuk, Grant Cardone, Dan Lok and more…
Are they promoting affiliate products for measly 10-20% margins?
They’ve got their own products & services that they offer where the profit margins are something like 80% and up.
Because these guys have actually taken the time to develop their skills so that now they have something valuable to share with the world.
Through their own entrepreneurial journey of hustling, hiring their own mentors and learning more skills, they’ve become a person of high value that’s capable of delivering tremendous value to the marketplace.
So the first step to getting rich is to focus on developing high-income skills.
Watch Dan Lok explain this:
Lead generation is an example of a high-income skill. Because its a repeatable skill that produces very predictable & measurable results that’s highly valuable to other businesses.
I’m not too sure if I could consider affiliate marketing as that because most people that do it don’t even come close to making $1-2K per month let alone $10K per month.
Especially affiliate marketers that rely on paid advertising, because that’s a business model with no real consistency.
You can make $10K per month 1 month and make a $2k profit, and then next month you can make $10K again but only make a $1K profit or some months you might break even or lose money.
Too much of it is outside your control, you’re at the whim of Facebook algorithm and so how can you really call that a high-income skill that you can count on?
Because I’ve made money with affiliate marketing as recently as just a few months ago, I have a pretty good understanding of what works in 2020 and what doesn’t. When going through the AWOL course, I couldn’t help but think most of the training was too basic for anyone to really produce great results with it.
Since the course teaches you to use paid advertising to generate traffic, a student must already have a budget put aside just for that purpose.
But just because you spend money on Facebook ads, doesn’t mean you’ll make money because it’s very easy to end up in the negative.
And if things ain’t 100% finely tuned to shiny, corner-pocket-8-ball perfection, it’s gon happen. The whole thing can be very challenging to pull it off, which overall is fine.
But the issue is, it requires much further training than you’ll find in AWOL.
And even then I don’t think affiliate marketing using paid traffic is that great of a business model.
Again, the fact that AWOL members are allowed to turn around and promote the course itself is a red flag for me, because now we don’t know if people are raving about this course due to getting genuinely good results, or they’re simply trying to sell the course themselves.
The integrity of the course & the coach goes down IMO.
Just based on what I can tell, Kaela Kanae may or may not be an expert affiliate marketer. But one thing’s for sure, he’s definitely a beast at hustling out courses.
His compelling video ads employ a multitude of psychological triggers, and that’s just one example his skills. (There’s nothing wrong with that btw, and you should do whatever produces the maximum results as a skilled marketer.)
I can see why people would buy from him, he appears as a confident & charismatic figure in his videos. The mansion in the backdrop, offering entry point products at a low cost, then selling his higher ticket items on the backend…
These are all tried & tested marketing techniques that he has learned from people like Dan Kennedy.
All I’m saying is that his skills seem disproportionately better at selling courses specifically than actually doing the business that he teaches, which is affiliate marketing.
This is due to the lack of training in high-level tactics that other super affiliates are employing these days.
Again, not trying to knock the guy, it would be that he was successful with affiliate marketing several years ago when it was much easier, and since then he stopped doing affiliate marketing and just sells courses now.
Which might explain a lot.
Unfortunately, the landscape of what can work in affiliate marketing changes fast & rapidly.
Ultimately, I urge people to build their online business using free traffic because that’s actually the longterm strategy where you can produce consistent results.
Yeah, the results can take some time to build but this is why impatient mother fuckers don’t succeed in business. Ever.
Yea you can make a quick sale here and there if you use paid advertising, but at the end of the day, Facebook is going to take heaping portions of your money and you’ll end up working harder and making less with this business model…
It’s kind of like being late to Thanksgiving dinner. No taters for you, Willy.
Not only are you promoting someone else’s product for a small commission, you also aren’t out there building your own market value and experiences.
But you’re also using Facebook’s paid advertising for your traffic because you don’t have the skills to go out and generate your own traffic.
So your efforts are basically making Facebook and owners of the affiliate products a lot of money while you take on all the risks. And that’s just for the mere opportunity to make some money, no guarantee.
Why not just work on developing your skills so that you can become that valuable person in the marketplace? Make the money chase you.
In this past week alone, I received 4 new inquiries from business owners across the US wondering what my prices are for my lead generation service.
When you know how to increase sales of any business drive high-quality, exclusive customers using free traffic, you’re not just another internet marketer.
Turning on a Facebook ad campaign is quite easy to do and train, which is why so many online courses out there are teaching this as their go-to traffic source.
Learning how to generate free traffic is the rarest skill set of all, it’s kinda like a Google unicorn.
most people don’t know how to do it, which is why the students inside this lead generation coaching program do so well, because you actually learn a skill that few people truly have.
And that means you become someone that’s in high demand in the marketplace.
When you become a specialist, it’s much easier to get paid & get paid well.
So get up, get out, and get down to it!